Whether you use audio or video podcasts for your marketing campaigns, it is important to properly structure your show in a way that appeals to your target audience. Dan has reveals just that.
Sydney, Australia (PRWEB) October 03, 2011
Sydney-based internet marketer James Schramko interviews a radio DJ with over 15 years of experience under his belt. In his recent blog post on Internet Marketing Speed, Schramko talks to Dan Lyons whose career in professional podcasting took off around 7 years ago as the company he worked for sought to reach a larger audience by getting their content online. He's been doing it ever since - successfully. In a 30-minute interview hosted by Schramko, Lyons reveals professional insider tips on how to successfully tap the podcast medium as a source of targeted traffic.
"Dan is a well-respected authority when it comes to podcasting, and has met and interviewed many high-profile celebrities on his radio shows. Today he uses his knowledge and skills to craft meaningful podcasts that drive massive amounts of traffic to his websites. As podcasting regains its strength as advertisement medium, internet marketers seeking to maximize online visibility and credibility could certainly learn a lot from an experienced professional like Mr. Lyons."
James Schramko has started his own show called Freedom Ocean with podcasting partner Tim Reid several months ago. Freedom Ocean, now on its 23rd episode, has rapidly gained popularity and has continuously received high ratings on iTunes. It is the top rated show for the business category in Australia (as rated on iTunes).
In music industry news, a fine example of how podcasting is used as a marketing tool comes from rock guitar icon Joe Satriani. The marketing team responsible for promoting their album Chickenfoot III has revolutionized the concept of video podcasting by releasing a series of video podcasts about how the songs in the album were conceptualized. The marketing campaign effectively created a strong presence and anticipation among the millions of fans around the world awaiting the release of their newest album which was released by the end of September.
James says, "Whether you use audio or video podcasts for your marketing campaigns, it is important to properly structure your show in a way that appeals to your target audience. Dan has reveals just that. From which audio formats to choose, to the correct protocols when conducting an interview with an expert, Dan will take you through the simple yet powerful process of creating meaningful and professional quality podcasts"
"You can check out the interview with Dan Lyons in audio format on my blog at http://www.internetmarketingspeed.com/how-to/podcast-like-a-professional-tips-from-dan-lyons/, it's worth a listen" - James Schramko
About Internet Marketing Speed
James Schramko’s internet marketing blog which covers a wide range of topics about modern online marketing strategies. Updated on a regular basis, James often enjoys interaction with many of his followers around the globe.
About James Schramko
Schramko started SuperfastBusiness 6 years ago. James has since become one of the most sought-after Internet Marketing Coaches in the world. Author of the tremendously successful Traffic Grab as well as the FastWebFormula live event series, James provides search engine optimization services to hundreds of clients around the world.