The great thing about eBooks is that they are supported by most smartphones and tablet computers like the iPad. For me, the Kindle format does the job because delivery is faster and works across multiple devices.
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Sydney, Australia (PRWEB) February 14, 2012
In a recent post on his Internet marketing website InternetMarketingSpeed.com, Internet marketing and business authority James Schramko discusses the growing dominance of electronic readers in the reading and publishing industry. The article, titled “Ebook, Amazon Kindle & E-reader Market Growing Dramatically”, cites statistics pertinent to the Amazon.com sales of ebooks and traditional books, and offers comparative illustrations depicting the growing percentage of the ebook readership as well as other points raised in the piece.
Schramko postulates, “It’s a huge business nowadays. Take Amazon.com and the Kindle e-reader as an example. Their brilliant decision to make the Kindle more affordable in mid-2010 resulted in a surge in ebook sales over 2010 up to now.” He adds that the Hachette Book Group has reported a more than hundred percent increase in ebook and audiobook sales, constituting 22% of its overall revenue last year. Other bookstores have made similar claims, simultaneously indicating a drop in sales of traditional books, both hardcover and paperback. This causes worry and resentment in the print publishing sector, but Schramko rationalizes with this prediction, “There is no stopping this advance in technology – we must adapt if we are to run profitable businesses in the years to come.”
The marketing expert states that he has a library and a large collection of books at home, but that upon his recent switch to Kindle, he immediately cottoned to the device. “I am sold. It is very practical, especially during travel,” he asserts and continues, posing further advantages in e-reader use, “The great thing about eBooks is that they are supported by most smartphones and tablet computers like the iPad. For me, the Kindle format does the job because delivery is faster and works across multiple devices.”
He admits that there are distinct disadvantages as well, offering this one in particular, “You cannot lend your books to a friend without handing over your e-reader.”
Schramko, who has been online since 2005 and now generates more than a million dollars yearly with a combination of websites, products and services, goes on to express his own plans to capitalize on the technology. “I am looking to publish some of my own work on the Kindle in the coming months,” he shares, adding this explanation as to why such a move is more cost-efficient from a business perspective: “Your products are accessible to anyone around the world equipped with an e-reader or any other supported devices. Delivery is instantaneous. I also expect kids and schools will really drive this into the education system.”
The article reinforces the continuing rise in popularity of ebooks and e-readers, and the impact e-readers create on reader usage behaviour.
About Internet Marketing Speed
InternetMarketingSpeed.com is James Schramko’s Internet marketing blog, which covers a wide range of topics about modern online marketing strategies. James updates it on a regular basis and, through it, enjoys interaction with many of his followers around the globe.