We always focus on the conversion piece first and the reason why is, if you make what you’ve got very efficient, then, the traffic that you send to is going to effectively bear you more fruit...
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Sydney, Australia (PRWEB) July 04, 2012
In a recent podcast, James Schramko of InternetMarketingSpeed.com and Greg Cassar of InternetMarketingDoneForYou.com highlighted the importance of conversion optimization technique to increase profits for business websites. Schramko asked all the important questions and Cassar provided thorough explanations to fully illustrate the benefits of focusing on the conversion piece first instead of just investing on drawing more traffic to the e-commerce sites.
According to Cassar, “We always focus on the conversion piece first and the reason why is, if you make what you’ve got very efficient, then, the traffic that you send to is going to effectively bear you more fruit because every time you can double your conversion rate whether it’s a lead or sale…you effectively halve the amount of money that it cost you to get a lead…we always think about conversion first and then ramp up traffic.” This particular strategy is somewhat the opposite of what most internet marketers utilise but it’s proven to yield more efficient results for websites wanting to double their sales.
In the post that featured the highlights of the podcast, focus was also directed on Cassar’s take on two important testing methods that determine the winning and losing variables for e-commerce. The first is the multi-variate testing, described as the best choice for every business website’s aim, which is high volume traffic. It reveals the balance between “measuring enough versus measuring too much” and the real winner of the marketing game. The second is, the A:B split test which is the best starting point as it does not take too much time and it provides an edge over marketing competition as most marketers are not inclined to conduct tests.
Also included in the post is Cassar’s recommendation to optimize the whole conversion chain, which is composed of: homepage optimisation, landing page optimisation, form design and checkout optimisation, maximise phone sales, increase continuity, optimise follow-ups and then crank traffic. Advice on how to effectively create the mentioned optimisation procedure is also provided.
Those who are looking to really elevate their online businesses and adapt well to the fierce competition among web enterprises can take advantage of the podcast audio file and the post available on InternetMarketingSpeed.com.