If you’ve got a question, I’ll do my best to answer it. If you’ve just got some feedback on SuperFastBusiness.com, then I also accept those as well. And you don’t always have to agree with me — that’s part of the magic of this show.
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Sydney, NSW (PRWEB) May 30, 2013
Creating videos and podcasts has become a huge part of Internet marketing expert and SuperFastBusiness CEO James Schramko's strategy for sharing content, discussing relevant online business issues with industry experts and making special announcements. Each week, the posts are released on the websites of his various business units such as SEOPartner, Link Juice, Fast Web Formula, Silver Circle, James Schramko News, Traffic Sure, and more, and comments from listeners are highly encouraged. The CEO recently released the fifth podcast episode that highlights listener responses tackling important business issues, gamely sharing advice and recommendations and answering questions.
"I love to get actual listener call-ins, so you can dial in and leave your voice message which I will then comment on or answer. If you’ve got a question, I’ll do my best to answer it," encouraged the entrepreneur as he began the podcast episode. "If you’ve just got some feedback on SuperFastBusiness.com, then I also accept those as well. And you don’t always have to agree with me — that’s part of the magic of this show."
One of the questions the CEO chose to feature was about website building. A listener named Brad who develops websites for businesses shared that he found it difficult to build one for his own business, and asked what it would cost to build a site similar to Schramko's SuperFastBusiness site. Schramko then recommended the services of his website development division ATLWeb.com. "Anyone can access my team at ATLWeb.com ... And we make all our own changes. We build upon a platform called Genesis (which is about to be updated at the time of recording). And you can order a custom website for less than $2,000 and they will do a design mock-up approval process, send you some concepts, you check out the look, and you can make your own version."
Another podcast listener wondered whether it would be a good idea to launch a product or a form of membership site as a quick and easy way to create a product that people would be willing to pay for. Before rushing into product creation processes, said Schramko, it's best to apply the business concepts of his Own The Racecourse training course first — that means drawing up ideas for creating content, such as videos, before anything else.
"Have you had to sit down and step someone through recently? Because that would probably be the basis for some kind of course — and what are you an expert in that people already pay money for or that you teach live that you want to leverage online? I would suggest you start with one module of some description so that you can at least have a feature post," Schramko recommended. Creating video modules under 12 minutes in length, posting those on a website, gathering feedback, and creating extension modules would be a good way to start a product from scratch.
Branding tips were also provided by the CEO in answer to one listener's opinions on using his own name for his website. Ray M. Feeney shared in a podcast comment that his company is named RMF Enterprises and he has no plans of branding it for now — which is perfectly fine, according to Schramko. The problem lies when it comes time to sell the business; he explained that it can be difficult to find another person with the same name or a site buyer who can make use of the existing title.
"If you’re going to go brandable, get a decent brand ... And if you want to be a speaker, author, or expert — or your name is your brand — then your name is your authority and that’s where you make the money," Schramko pointed out. "So whatever you choose, just remember that you get to decide and build around a strategy."
The SuperFastBusiness founder encourages listeners to type in comments or leave a voice message after his videos and podcasts; he responds to each one and aims to share the more striking and relevant messages in future listener comments episodes. Listen to the rest of the episode and check out other media posts on sites like FastWebFormula.com, SilverCircle.com, and SEOPartner.com today.