Business owners who frequently use videos to beef up their marketing campaigns will find that YouTube has rolled out a new design template as well as an option to create a trailer inviting first-time visitors to subscribe to a company's content.
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Sydney, Australia (PRWEB) February 12, 2013
Seasoned entrepreneur James Schramko helps fellow business owners ramp up their search engine optimization or SEO strategies with a number of valuable tips and news items from the business marketing front. The latest SEO news update video from the SuperFastBusiness.com CEO explores brand-new features introduced by video-sharing giant YouTube, the best ways to utilize social media accounts for business, and the importance of PR.
Business owners who frequently use videos to beef up their marketing campaigns will be happy to discover that the site has rolled out a new design template as well as an option to create a trailer for the featured content. "The trailer appears to first-time visitors, encouraging them to sign up for your subscriptions," Schramko explains. "Go along to the YouTube Creator Blog to start creating your channel trailer and designing your template."
Schramko also reiterates a message from Matt Cutts, software engineer and head of Google's Webspam team, regarding the importance of PR . “PR is still an important metric for SEO, according to a video that Matt Cutts released. It’s a way for us to have a look at the online authority of the site. A really high PR is still a good indicator that a site is worthwhile; that’s why we make sure we get high PR links for our SEO customers on sites that are category-themed and relevant to the customer’s site," Schramko points out.
In addition, there's good news for business and site owners with a Google+ account—by simply connecting their auto profile, they can thus claim ownership. "There is a suggestion that if you have a Google+ endorsement on any of your content and you’ve got your name, it should get higher click-through; you want to start dominating for your brand, so own that space with the Google+ account."
To ensure further online exposure through the websites that a company's target audiences are sure to visit regularly, the CEO encourages business to continue putting out good content and socializing them with high-traffic online real estate—Facebook, Twitter, LinkedIn, and Pinterest are some highly relevant examples.
"I’m always updating and tuning SuperFastBusiness.com to make sure that its design is very well known and that a large part of the traffic coming to that site is actually looking for the phrase “SuperFastBusiness”—that is because the branding is driving those visits," Schramko shares.
"I claim ownership for my articles and for my own name; I link it to my Google account and then I Facebook and tweet and LinkedIn all of my posts."
This technique of leveraging a number of different platforms is called “Own the Racecourse.” For more information on the entire revolutionary training course developed by James Schramko himself and to access more SEO and traffic news updates, visit the SEOPartner website today.