You should be focusing on marketing, project management and customer service so that you can build a scalable business. 'Scalable' means you can actually lift up the revenue beyond those hundreds of thousands — get into that million-dollar-plus range.
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Sydney, Australia (PRWEB) February 26, 2013
SuperFastBusiness CEO James Schramko uses a recent news video to dispense practical yet powerful advice that can help resellers of SEO service businesses understand SEO scalability, apply effective measures and reap bigger returns. The discussion tackles the importance of technical business knowledge, ways to source fresh news and information online and methods for acquiring excellent leads.
"How much technical knowledge do I need to be able to resell an SEO service?" This, Schramko points out, is one of the most common questions that resellers have; the lack of sufficient knowledge can act as a significant obstacle that prevents most people from becoming "the ultimate business owner," and is thus a major concern for many resellers.
The Internet marketing expert shares how he already had substantial technical knowledge and skills (which includes building websites and doing SEO) by the time he started selling SEO to local business services. He estimates that a person can make $150,000 or even up to $300,000 on his own before he will need to put together teams — but this is only if he services premium customers, he can perform all the work competently and not too much marketing effort is required for the job.
"You should be focusing on marketing, project management and customer service so that you can build a scalable business," Schramko explains. “'Scalable' means you can actually lift up the revenue beyond those hundreds of thousands, get into the mid-hundreds or the seven figures – that million-dollar-plus range. That’s certainly possible for people who resell my services, and that’s because they’re not doing the work — that’s the essential thing."
For SEO resellers who are having difficulty in helping their first-time customers gain a technical understanding of the processes, Schramko recommends the free website check offered by his SEO service SEOPartner. "Use that to go and get your job; at least you’ll get a good understanding of our process. We work really hard to work with you to make it easy for you to get out there and win business."
Ultimately, the key to achieving success in reselling is to let go of the technical aspect. Schramko says, "Think of it like you don’t have to be the expert violinist in the orchestra — you could be the conductor of the orchestra instead. Pay your violinist a fee, but take the ticket sales for the whole event."
The next thing that most resellers are concerned about is acquiring fresh, relevant information, and Schramko encourages them to check out the SEO news items he releases each week. The SuperFastBusiness research and development team is committed to scouring the Internet for updates in algorithms and web tools, studying customers' results, looking at link profiles, and aggregating all the information to provide a summary of the most important developments in the market.
Lastly, the seasoned marketer and entrepreneur reveals the best source of quality leads that resellers can tap into. "The best leads you’ll get are referrals from existing happy customers. That’s how our SEO business has grown.
"There are lots of things you could do to generate leads, but start with your existing customers and ask them, “Who else can you look after in the same way that you’ve looked after your customer?” Schramko ends.