James Schramko Recommends Taking a Natural Approach to SEO in the Midst of Recent Paid Link Slaps

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A well-known international florist recently received a massive slap from a major search engine for allegedly buying links from newspaper websites. Super Fast Business CEO James Schramko advises viewers of his news videos to reflect on how this development can affect their businesses.

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James Schramko - Internet Marketing Expert

What this means is that links are still really valuable. If you can get good quality themed category-specific links, then they are worth something. You want to be getting links from different places, ones that are relevant and as natural as possible.

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Some days ago, a large search engine slapped an online flower delivery company with a penalty for being involved in link buying from newspaper websites. As a result, this company no longer ranks for the keywords that it used to — even its own company name. In his latest news update, experienced entrepreneur and Internet marketer James Schramko examines what this action means for other online marketers and what steps they can take to avoid paid link slaps and continue generating quality traffic for their sites.

The search engine’s announcement warning about selling links that pass page rank should motivate website owners to take a closer look at their own strategies and campaigns. "What (this event) means is that links are still really valuable. If you can get good quality themed category-specific links, then they are worth something," explains Schramko. "And it’s good to mix up your links with follow and no-follow. You want to be getting links from different places, but always ones that are relevant and as natural as possible."

So how does one get natural links? By creating good quality content. "I’ve got to say, we’re in pretty good shape over here at SEOPartner.com and Linkjuice.com and here’s why," the CEO points out.

"These companies create original content such as articles, PDFs, videos and infographics and then we give them to the customer to put on the customer’s website. So, the best content is going on your own website and we promote it using different tactics — not just one tactic." By following this strategy, SEOPartner and LinkJuice remain at around an 80% success rate.

With the popular search engine still enjoying a larger market share compared to other search engines, it is certainly beneficial to businesses everywhere to pay close attention to its recommendations. "They made it clear: if you’re going to do promotions or advertising, make sure you put a no-follow attribution on your links. When we get links for customers, we’re actually putting content on a mixture of sites that have follow or no-follows, so the link profile is going to look very natural.

"We’re always emphasizing for our customers to get the best content on the customer’s site with the right key phrase, and then you stand a very good chance of getting great ranking."

As he ends his news update, Schramko points out that maintaining standards, hand-creating good content, and employing a number of different SEO methods are still the best ways to get great ranking and produce more favorable results. And with search engines emphasizing quality more than ever before, it has become that much harder for people who take shortcuts or rely on shady tactics to attain actual success.

"If you’re doing good work and if you have a sensible approach to SEO, you’re going to be fine...The best thing you could focus on is getting good quality content on your site and then promoting it in a safe way. We’re here to help at Linkjuice.com and SEOPartner.com," he says.

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