As A New Panda Refresh Hits The Holidays, James Schramko Delivers The Perfect Content Creation Plan For 2013

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As Google releases one more algorithm update right before the recent holidays, business owners and online marketers are now wondering if there are more impending changes before the year closes. James Schramko puts an end to the anxiety by sharing some of his strategies that will help businesses gear up for more successful online marketing campaigns in 2013.

James Schramko - Online Business Expert

Heading into 2013, the perfect plan is to come up with a content creation schedule. Dig in to your conversions data, find out what converts and zoom in on that and create a schedule.

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Three days before Christmas Eve, Google confirmed rumors of a new Panda update—the 23rd change since the leading search engine first rolled out its first Panda refresh in February 2011. The direct to the point Twitter message (“New Panda data refresh rolling out: ~1.3 percent of English queries noticeable affected.”) has created a loud buzz from business owners and online professionals as they rush to calculate the effects of the update on their sites, temporarily drowning out the busy sounds of holiday commerce.

But for online marketing expert and SuperFastBusiness CEO James Schramko, this new development just goes to show what the new normal is today: business should now be prepared for refreshes anytime, all year long. The search engine giant is ready to roll out constant algorithm changes to make the Internet even more useful to people, as well as to “stop people who cheat or attempt to manipulate the algorithm,” he says.

Schramko’s business websites and the websites of his clients fared remarkably well even in the midst of the most unforgiving Google algorithm updates for the last two years. He says the key to maintain market leadership has always been about recognizing the value of branded quality content. And like all good business strategies, it’s also critical to plan ahead and launch an offensive campaign rather than scrambling for a response in the midst of a crisis.

His most recent recommendation involves a stronger system of multimedia content publishing and market response tracking. “Heading into 2013, the perfect plan is to come up with a content creation schedule. Dig in to your conversions data, find out what converts and zoom in on that and create a schedule,” he says. “Whether you put it on a whiteboard or whether you share that with someone in your team, create a schedule where you’re continually publishing videos, text, images and case studies, useful information.”

Schramko also reminds business owners that the conversion rates are much more important than ranking in search pages. “Focus on conversions rather than your search position. Set your conversion tracking so that you know when someone purchases something or when you have an opt-in, and tie it to profit,” he stresses. (Readers who are interested in market response tracking methods can read or watch his past tutorials on the topic.)

All these tips and techniques, however, cannot be put into action without the right distribution, promotion and circulation strategy. “When you do publish your content, send the details and we’ll promote that for you and get more people to pay attention to it,” he stresses, referring to the SEO services division of

Schramko’s closing lines in his latest video calls out for business owners to seriously claim their important role as highly visible and trusted multimedia content publishers. “Get your content schedule ready and start producing,” Schramko urges viewers. “I’ll be loading a lot more videos and podcasts in 2013 and I hope you do, too.”

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