It’s essential that you get a daily reporting system up and running in your business as soon as it reaches any size. It’s tremendously motivating as well.
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Sydney, Australia (PRWEB) April 24, 2013
Internet business leader James Schramko knows his numbers. He makes sure his team monitors and measures, day in and day out, the statistics of websites they own in order to have a full view on how to maneuver their businesses to success. According to the SuperFastBusiness CEO, having a foolproof system of studying and interpreting daily stats gives him a clear, accurate and facts-based direction for fine-tuning and innovating business strategies.
Schramko says that merely capturing numbers is not enough; he also swears by having a system for analyzing the trends revealed through statistics. “I get a daily report and the data is good; we get all the stats. But what I ask for in particular is a commentary on what the stats mean. If they trend down or trend up, we have a look at what caused it. And then the next step is what do we do as a result of our learning,” he reveals.
Schramko also shares that this process of collecting data and knowing how to read what they say about the business can help business owners determine their next course of action. To fully optimize site statistics, his team utilizes a three-part framework for collecting and developing business numbers:
1. What caused the change?
2. What can we learn about it?
3. And what can we do as a result of that change?
A helpful bonus to knowing how to read business trends is being able to actively and vigilantly manage the business website. In fact, Schramko’s practice of daily stats monitoring has helped him stop hackers on their tracks. “You can quickly find out what’s happening. In fact I know a spike in traffic for one of our websites. It turned out that it had been hacked and injected with a whole bunch of medical terms,” he says.
He believes that this experience further confirmed that monitoring daily stats is an essential business practice that can literally save the life of a website. He says: “Because I get my daily stats, I was able to fix it before Google flags my site as a spam site.”
“Being curious about your numbers and digging in further is how you can really drive the innovation in your business,” says Schramko. “It’s essential that you get a daily reporting system up and running in your business as soon as it reaches any size. It’s tremendously motivating as well.”
Business owners, Internet marketing managers and digital professionals curious about building their business by the numbers can learn more about the topic by visiting SuperFastBusiness.com today.