Super Fast Business CEO James Schramko Recommends Effective Video Optimization Techniques in Latest News Instalment

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Internet marketing expert James Schramko shows business owners how to get better marketing results using videos in a recent news update.

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James Schramko - Online Business Expert

A YouTube custom thumbnail will instantly present the business owner next to an engaging headline related to his chosen subject, and this image will be found by a diverse range of viewers; this helps consumers create a connection with the brand.

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Original, inspired, and creatively developed videos have quickly become excellent tools for promoting businesses and their offerings across the World Wide Web today. In a recent video news update, Super Fast Business chief James Schramko presents a video optimization tip that can help site owners register more views and catch the attention of their target audiences.

No stranger to leveraging multimedia tools for the purpose of informing, engaging, and encouraging web users to discover his many business offerings, Schramko makes it a point to release video news updates every few days at SuperFastBusiness.com to provide company updates, business tips, marketing insights, and other useful information. "Regularly producing videos for consumers to see has helped me identify a few things that really increase the results for my videos, and I'm going to share them with you now," he says.

The successful entrepreneur points out how the thumbnails for his videos typically display a highly visible text call-out that instantly gives web users an idea of the video's topic even before they press "play." Because he opts not to utilize automatic play functions for his videos, viewers will need to click "play" themselves, and a compelling headline in big, striking text can easily encourage web users to learn more about the topic being displayed.

"If you go to your video account on YouTube, you should have the option to put your own thumbnails," Schramko explains. The Super Fast Business team does it by selecting an attractive shot from within the finished video and then overlaying the text right on top of it. A YouTube custom thumbnail will instantly present the business owner next to an engaging headline related to his chosen subject, and this image will be found by a diverse range of viewers; this helps consumers create a connection with the brand and easily recognize its multimedia offerings.

What if business owners do not have the video option enabled? "I strongly recommend you install LeadPlayer on your website or wherever you embed your videos," the CEO advises. Created by Clay Collins, LeadPlayer for WordPress is a lead-generating and conversion-increasing video playing software that effectively helps businesses attract audiences, build contacts lists, and generate increased revenue.

"If you own a blog and use videos, or if you are an online marketer or a business owner, LeadPlayer is the solution for you," Schramko recommends. "It is simple, effective, and well supported by full-time in-house developers and full-time support. I suggest you only ever deal with professionals when it comes to adding code to your greatest asset.

LeadPlayer will enable you to custom upload a thumbnail that really compels people to click on your video."

For more video news updates and multimedia optimization techniques, visit SuperFastBusiness.com.

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