SuperFastBusiness.com is already getting a lot more traffic from SEO results, from press releases, from my email news and now with iTunes and YouTube kicking in, I think it’s the perfect post-Panda, post-Penguin SEO traffic storm.
Past News ReleasesRSS
Sydney, Australia (PRWEB) July 06, 2012
In his latest news video update, million-dollar business builder James Schramko shares the importance of choosing the right video encoding and playing solution to get optimum marketing results. While it’s now recognised that video content is an essential online marketing tool, many business owners are still in the dark about which leading video platform — Wistia player or YouTube — is best for optimisation purposes.
Schramko, known for freely sharing crucial business tactics behind the phenomenal success of SuperFastBusiness, sheds light on this trending debate by discussing his very own current video marketing strategy. He lets viewers take a peek behind the scenes as he explains why he uses YouTube videos for public news content and Wistia for sales materials and private membership content.
Schramko utilises both YouTube and Wistia, as they similarly offer benefits such as easy upload, encoding for multiple devices, simple player embedding, great analytics and powerful hosting and player solutions. “Here’s the bottom line: in the last month or so, I’ve driven over 16,500 views to my videos, I’ve collected an enormous amount of user data, heat maps, personal viewing preferences, and I’ve got the data that I wanted and I got the learning outcome.” The secret, he reveals, is to know which video platform is recommended for which task.
YouTube, Schramko says, works well for his publicly listed videos as it offers more potential reach from the YouTube network. “The YouTube players will still play in multiple devices. They’re easy to share on Facebook and in emails and they will allow me to create playlists,” he adds.
He explains why he wants to partner more with YouTube. “My SuperFastBusiness YouTube channel is already a PR tool and when I become a partner, that authority will eventually flow across any page where I embed the video,” he says. “I want the accelerated views when I send out a broadcast as there are 500 or 600 views to actually push up my YouTube rankings and push my video out, with keywords in front of other users’ channels and in the viewing stream in the right hand side of YouTube.”
While the reach of YouTube is evident with more than 4 billion YouTube videos being watched every single day, Schramko says that for video content to be effective, it should still be a part of an integrated online marketing strategy. “What I am expecting is that the increased view count and extra exposure will bring more people to me,” he says. “You can see that SuperFastBusiness.com is already getting a lot more traffic from SEO results, from press releases, from my email news and now with iTunes and YouTube kicking in, I think it’s the perfect post-Panda, post-Penguin SEO traffic storm. It’s pretty much the foundation for the new TrafficGrab2 product.”
While his team takes advantage of the public influence of YouTube, they also do not dismiss the power of Wistia to offer more control, less leakage away from the site and more detailed user analytics.
“Do I still love Wistia? Yes. Am I still using it? Yes,” Schramko says. “I’m still using it for sales letters for its advanced analytics, and I’m also using it for my paid membership areas with premium content that I’m not putting out there in the public [access],” he explains.
With his business strategy of showcasing premium assets with “really good content and very good distribution mechanisms,” Schramko takes the compelling, emotionally-engaging power of video to a whole new level for sure-fire business success.