In making use of communities like Facebook, Twitter, YouTube, Pinterest, blogs, and forum posts, Schramko recommends using one's real name and putting one's picture on posts and updates—all the time.
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Sydney (PRWEB) August 07, 2012
In the latest instalment of his highly informative weekly Internet business updates, SuperFastBusiness.com CEO James Schramko discusses the best ways to accomplish important marketing tasks that reap the most benefits for businesses like cementing one's social media presence, effectively distributing press releases, and choosing the right e-commerce solutions. In addition, he announces “Content Assault” as the newest live training topic available at FastWebFormula.com, the Internet business coaching forum community he created to help intermediate to advanced online marketers learn and master the tricks of the trade.
Receiving proper payment for online marketing services rendered poses a common and significant challenge for some business owners, especially if the service providers prefer to perform jobs upfront and collect payment afterwards. "The problem with things like web development or paid campaigns is that sometimes the job never ‘finishes.’ It’s very hard to close out jobs, especially web jobs; they just seem to stay open," Schramko explains. "The best technique, of course, is to get paid upfront." Choosing this strategy eliminates the concerns about debt collection, following up on customers who fail to respond immediately or forget to provide the information necessary to get the job done—common headaches that come with running a small business.
Next, the Internet marketing expert announces the latest live training topic available at FastWebFormula.com: preparing amazing content. Aptly titled “Content Assault,” every important aspect of content creation—from authoring content to transferring them to different formats (text, PDF, images, video, or audio), from the actual process of preparing content to the tools used—is explored to teach marketers to produce good content for publishing on their websites and generating valuable traffic. Videos continue to be strong marketing tools as well, so it's important to brush up on relevant video-making techniques. FastWebFormula.com also has informative training materials about choosing the correct camera, lens, microphone, lighting, and other components that help produce top quality videos.
With the subject of content creation done, Schramko focuses next on ideal ways to gain solid social leverage. In making use of communities like Facebook, Twitter, YouTube, Pinterest, blogs, and forum posts, Schramko recommends using one's real name and putting one's picture on posts and updates—all the time. "If consumers constantly see you and your profile in the social media sites they visit, they'll start to know who you are," he shares. This would then be nicely accompanied by adding social widgets and links to the company's various channels as well as a call to action encouraging people to visit its official website and join its newsletter to stay updated on developments and offerings.
Press releases play a significant marketing role, too. It's vital for marketers to distribute a press release throughout different categories; when done right, positive results are sure to follow, as Schramko found. "I received 100 Twilerts in my email; that means my press release was syndicated everywhere," he says. "What you want to do is always link to a different page on your site with a different key phrase."
Finally, the Internet business expert relates how e-commerce stores will be huge in the near future, so retailers looking to make a profitable online venture can start exploring the best platforms to use. "WooCommerce gets the thumbs-up for WordPress-based e-commerce, while BigCommerce provides a hosted solution at a considerably pro level...The next one (the 'big daddy') is your own hosted version of Magento; somewhat expensive and difficult to use, but the best e-commerce platforms if you're going to be doing millions of dollars' worth of e-commerce—and I hope you are," Schramko encourages.