Thousand Oaks, CA (PRWEB) July 30, 2009
First it was Wall Street. Now it's Main Street that's being buffeted by the economic crisis. But while Wall Street was bailed out with Federal stimulus money, there is no stimulus plan yet for the small business sector, which traditionally employs 95% of the American workforce. Countless small businesses are defaulting on bank loans, seeing their credit lines cancelled, closing their doors and laying off employees.
And that failure rate is skyrocketing threatening the economic recovery.
"The problem is really two-fold," says Janet Switzer, small-business expert and author of the bestselling book, Instant Income®. "Current loan customers are failing to make their payments to local banks--which means banks not only have less money to lend to other small businesses, they're forced to modify the credit lines they've written already. Add lower consumer spending to the mix, and small businesses just can't get enough cash to keep their doors open."
Only two choices face most small businesses now, says Switzer. "You can cut costs and reduce the business to a shell of its former self--or you can re-focus your entire company on creating cash that will replace falling sales and begin a new growth pattern. Too often, businesses fall into a routine where the majority of the focus in on maintaining the business--not on growing it."
When slow times come, this "maintenance mindset" is not only hard to shake, it actually hastens the decline of the business as it prevents the owner from changing with the times.
"Fortunately," says Switzer, "there are steps you can take." Switzer's upcoming Instant Income Program < http://www.instantincome.com/planner/ > helps small businesses create cash now, but also establish cash-producing systems in their business to prevent the need for stop-gap, emergency measures in the future. But before that program is available in late August, Switzer is making available her free Instant Income 10-Day Turnaround Program to help small businesses create emergency cash.
What are steps a business can take to create cash now?
1. Generate new customers through direct-response advertising techniques and other prospecting strategies that cause an immediate response from consumers. Make specific offers in your ads for appealing product or service packages.
2. Create a three-page Internet selling system that compels visitors to opt-in for a free download, then sells them on an entry-level product or service.
3. Get your sales force focused on following-up on leads--downselling prospects into less expensive packages if necessary. If you're a solo entrepreneur, use voice broadcasting and email to follow up yourself.
4. Start monitoring your business's key profitability indicators. If something's not profitable, stop doing it. If something is very profitable, expand it.
5. Assign new-business development to a single staff person whose job it is to recruit referral sources, develop more distributors and dealers, find non-traditional sales opportunities and pursue other expansion strategies. In addition to the free Instant Income 10-Day Turnaround Program Switzer offers at http://www.instantincome.com, her free Instant Income Planner describes 10 immediate expansion strategies small businesses can implement now.
6. Start using smart media strategies to garner free publicity in your local market. Determine what's newsworthy about your business, tie your product or service to current news story or trend--then work with local editors to get an article in your local paper. Use Internet distribution of articles to drive sales by phone for unique product bundles.
7. Re-configure staff positions to create an offline promotions manager, Internet promotions manager, affiliate manager, and other jobs that can initiate cash-flow producing activity. Or use pay-for-performance hiring strategies to bring on cash-producing professionals for the first time.
About Instant Income: Switzer's book, Instant Income®, details 35 strategies that help small businesses and self-employed people earn emergency cash from existing customers, through joint promotions with other local businesses, using highly responsive advertising techniques, in the sales department, via the Internet, and even by selling "overlooked" assets like obsolete inventory or valuable industry knowledge.
About the Author: Janet Switzer is a New York Times bestseller and the author of Instant Income: Strategies That Bring In the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs. She offers a free guide, the Instant Income 10-Day Turnaround Program, detailing day-by-day action steps for bringing in emergency cash in just 10 days--as well as the Instant Income Planner describing 10 new-business development strategies for immediately starting to grow the business…and grow cash-flow.
In addition, Switzer has been the behind-the-scenes income strategist for celebrity entrepreneurs like Chicken Soup for the Soul's Jack Canfield and others for more than 20 years.
Contact: Dwain Jeworski