With JangoMail's SMTP service, spectators can follow their favorite runner’s progress because our status updates are getting through to them – quickly and en masse.
New York (PRWEB) March 23, 2010
JangoMail (http://www.jangomail.com), an industry leader in permission-based email marketing, announced it was again chosen by New York Road Runners (NYRR) to manage the delivery of email updates on athletes participating in its NYC Half-Marathon held Sunday, March 21.
By working with JangoMail, NYRR ensured delivery of more than 31,000 emails to family, friends and other fans who subscribed to receive runner statuses in real-time. Past races have resulted in as many as 300,000+ email alerts delivered via JangoMail within the span of three hours.
Prior mass email attempts to reach spectators without JangoMail resulted in delays and blocking issues associated with the policies of various consumer Internet service providers. With JangoMail, NYRR was able to distribute their emails with 99.9 percent deliverability.
"In years past, even though our recipients had signed up to receive our email alerts, we had problems getting them through,” said Damen Ting Chan, IT director at New York Road Runners. "With JangoMail's SMTP service, spectators can follow their favorite runner’s progress because our status updates are getting through to them – quickly and en masse.”
NYRR’s races draw as many as 45,000 participants, 6,000 volunteers and 2 million spectators.
“We love working with New York Road Runners, because we’re able to show just how valuable email can be when you know it’s being delivered reliably and on time,” said JangoMail Founder and CEO Ajay Goel.
New York Road Runners
New York Road Runners is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. For more info: http://www.nyrr.org
JangoMail is an industry leader in permission-based email marketing. More than 1,800 organizations on six continents rely on JangoMail to successfully send personalized, targeted emails to their customers and prospects. JangoMail offers flexible pricing for all entrepreneurs and businesses as well as a growing number of unique features, including direct connectivity to customers' external databases. Customers include Nokia, the American Thyroid Association, NAACP, Logitech, Reuters, the New York Marathon and Wesleyan University. To learn more, go to http://www.JangoMail.com or call 1-888-GO-JANGO.