"All vendors are reporting significant production and delivery delays" admits Baum. "Our warehouse is normally stocked with months of supplies to meet our normal demand. Now all I see are empty racks."
Round Rock, TX (PRWEB) April 7, 2011
"It is sad, but true, that it generally requires a devastating event to capture people's attention and motivate them into purposeful action. To say that the Japan earthquake and tsunami woke a lot of people up to the importance of emergency preparedness would be a ridiculous understatement. We have literally been overwhelmed by the demand for our Survival Kits, Freeze Dried Food, and Supplies," admits Kevin Baum, co-owner of SurvivalOutpost.com, an Austin-based on-line store specializing in Emergency Preparedness Supplies.
In fact, a quick survey of the survival industry reveals an industry-wide shortage, as all stores have apparently been overwhelmed by the dramatic spike in demand for supplies; "All vendors are reporting significant production and delivery delays," admits Baum. "Our warehouse is normally stocked with months of Emergency Preparedness Supplies to meet our normal demand. Now all I see are empty racks, and we have a long list of outstanding orders."
According to most survival outfitters, 2011 has been a bumper-crop year for sales. Fears of strange phenomena such as unexplained bird and fish deaths across the planet, earthquakes in the Mid-west, social unrest in northern Africa and the Middle East, biblical flooding in Australia, and, of course, the awe-inspiring devastation of the Japan earthquake, tsunami and nuclear crisis, have apparently scared people into taking stock and they are now stocking up.
"Prepping," stocking supplies for an uncertain future -- an act that was once considered fringe -- is apparently becoming mainstream as more and more people are becoming alarmed by current events. "Our customer base is increasing dramatically in scale and diversity," reveals Baum. "Today we are just as likely to receive an order for 6 months of food supplies from a business executive in Los Angeles as we are a traditional prepper. Its good for business, but a sad state of affairs."
Baum warns that people should not let production and delivery delays prevent them from stocking up, because as demand continues to rise, delays will only get more severe over time. "Our slogan is 'Don't Delay, Prepare Today' and it is especially relevant given current levels of demand."
One thing is for certain, our world is becoming increasingly unpredictable, and more and more people are preparing for the worst.