Introducing Creative Staffing Agency JBCConnect: Launching With Industry Insiders Hal H. Hefner and Mindy Worel

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JBCStyle Fashion Recruiters’ CEO Bryan Zaslow announced the appointments of Hal H.Hefner as Director of Business Development and Mindy Worel as Senior Vice President at his recently launched, Los Angeles based creative staffing agency, JBCConnect. JBCConnect, along with fashion recruitment sister company JBCStyle and their payroll and time solution arm at Jonathan Beth Consultants, are a part of the JBC family, an Inc. 500 company for three consecutive years with interests in New York, Los Angeles, Orange County and San Francisco.

“The ‘Connect’ business was not only the most obvious next step in JBC’s progression in the creative staffing industry, but the team we have brought on is so synergistic with our existing culture and values."

JBCStyle Fashion Recruiters’ CEO Bryan Zaslow announced the appointments of Hal H.Hefner as Director of Business Development and Mindy Worel as Senior Vice President at his recently launched, Los Angeles based creative staffing agency, JBCConnect.

JBCConnect, along with fashion recruitment sister company JBCStyle and their payroll and time solution arm at Jonathan Beth Consultants, are a part of the JBC family, an Inc. 500 company for three consecutive years with interests in New York, Los Angeles, Orange County and San Francisco.

The appointments of Mindy Worel and Hal Hefner, both seasoned veterans in their respective fields, draws attention to the newly formed offshoot of JBCStyle. Zaslow stands poised to lead JBC outside of its niche market of fashion and take on the creative space; fashion provided the framework, and widening the lens to include the creative field feels organic.

Hiring Mindy Worel and Hal Hefner spotlights Zaslow’s commitment to growing the JBC empire exponentially in 2011. “The L.A. creative market revolves around Mindy,” Zaslow declares. “Beyond Mindy’s impressive, ten-year track working in advertising and media, I am impressed by her energy. She’s efficient. She believes in accountability. But Mindy also shares the JBCStyle vision of fulfilling the staffing needs of tomorrow. Whether hiring a pattern-maker for a New York based fashion designer, or a Motion Graphics Designer for a production team on the West Coast, the common denominator never changes: we place a premium on building long-lasting relationships. We are known foremost for our personal touch.”

COO Keith Geller concurs: “Hal’s experience and knowledge in the creative sector is a significant asset to the company; we are delighted to have him on board as our new Director of Business Development.” Hefner’s skill set is unique; he studied graphic design and art direction at The Rochester Institute of Technology, and created the first online, heavy metal comic series He has also had great success transitioning to roles in marketing and business development within the architectural and staffing industries. “The ‘Connect’ business was not only the most obvious next step in JBC’s progression in the creative staffing industry, but the team we have brought on is so synergistic with our existing culture and values. A seamless connection bodes well for an auspicious beginning!”

JBCConnect is a creative staffing agency based in Los Angeles. Its talent managers have over twenty years of collective experience in the field of recruitment and takes an individualized and educated approach to linking some of the hottest talents in the marketing and advertising industry with the most sought-after, full-time and freelance positions available nationwide. The JBCConnect team aims to find just the right individual for roles at exciting interactive agencies, established advertising and marketing firms, entertainment-oriented studios, and more.

CEO Bryan Zaslow’s noteworthy appointments so early in the year point to his commitment to not only grow his west coast presence, but also to staff for the entire creative industry – fashion and beyond.

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Anisha Lakhani
JBCStyle
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