Carlson Hotels Worldwide Selects JDA Software to Support its Stay Night Automated Pricing (SNAP) Initiative

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JDA's New Travel Price Optimizer will Drive the Next Phase of Carlson Hotels Worldwide's Revenue Optimization Program

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We are seeing this change elsewhere in the travel industry, and while there have been efforts to join pricing and Revenue Management in hospitality, the Carlson Hotels SNAP process truly reinvents the discipline.

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JDA® Software Group, Inc. (NASDAQ: JDAS), the leading provider of Price Sensitive Revenue Management solutions, announced today that Carlson Hotels Worldwide selected JDA's new Travel Price Optimizer to provide daily pricing decisions for more than 700 properties in the United States and Asia Pacific as the foundation of the Carlson Hotels Stay Night Automated Pricing initiative. Carlson Hotels operates in 74 countries under the brands Regent® Hotels & Resorts, Radisson® Hotels & Resorts, Park Plaza® Hotels & Resorts, Country Inns & Suites By Carlson(SM) and Park Inn®.

JDA's new Travel Price Optimizer, a pricing solution architected using the JDA® Enterprise Architecture, was designed to serve the needs of travel, transportation and hospitality companies. It dynamically optimizes prices based on competitive rates, capacity constraints, local market demand, and economic and company factors.

Paula Winkler, executive vice president, operational support service and chief information officer for Carlson Hotels Worldwide said, "Two years ago, we embarked on a process of redefining revenue optimization for our hoteliers. Our research showed that the capabilities offered by established revenue management systems were no longer relevant to our hotels or the industry. We worked with JDA to develop the Carlson Hotels Stay Night Automated Pricing (SNAP) process. While traditional Revenue Management focuses on restricting the availability of discount products, the SNAP process optimizes pricing in order to maximize revenue through demand forecasting. This is a completely different strategy and with JDA's new solution we will be able to address this business challenge for our hotels."

"Carlson Hotels Worldwide's strategy is to become the first hotel group to make the paradigm shift from traditional Revenue Management to true price optimization," said Andy Archer, JDA group vice president. "We are seeing this change elsewhere in the travel industry, and while there have been efforts to join pricing and Revenue Management in hospitality, the Carlson Hotels SNAP process truly reinvents the discipline."

Pricing is the Biggest Driver
"We are convinced the Carlson Hotels SNAP process is the right one for our hoteliers," said Winkler. SNAP is designed to address three major shortcomings Carlson Hotels identified in the current breed of Revenue Management systems:

  •     Traditional Revenue Management systems depend too heavily on busy nights for their benefits. Carlson Hotels wanted to help its hotels make profitable pricing decisions on all stay nights, not just the busy ones.
  •     Carlson Hotels trains its hotels to understand their markets and their competitors' prices. Traditional Revenue Management systems have too little insight into competitor pricing - SNAP puts competitor data at the heart of its forecasting and price recommendation process.
  •     Carlson Hotels saw an opportunity to reduce the workload for end users significantly. To do this, it partnered with JDA to design a new business process in which JDA handles more complexity, so that the end-user process is simpler.

Archer commented, "This marks the latest innovation in JDA's highly successful relationship with Carlson Hotels, which began in 2007 with the estate-wide implementation of JDA® Demand, the leading forecasting solution used by hundreds of enterprises across multiple industries. The creative leadership at Carlson Hotels helped us develop and deploy a more effective pricing technology in the hospitality industry and drive significant revenue improvement for the company's hotels." A good example of this is JDA's highly innovative Market Reference Price algorithm, which was designed collaboratively between JDA and Carlson Hotels and is now the subject of a patent pending.

Travel Price Optimizer is the latest addition to JDA's family of Price Sensitive Revenue Management solutions. This innovative price optimization solution is the result of many years of experience solving tough optimization problems throughout the travel industry. With Demand Management, Revenue Management and now Price Optimization, JDA offers the most comprehensive solutions for the services industry market today.

About Carlson Hotels Worldwide
Carlson Hotels Worldwide (http://www.carlsonhotels.com) includes more than 1,000 hotel locations in 74 countries. Carlson Hotels Worldwide brands include Regent® Hotels & Resorts, Radisson® Hotels & Resorts, Park Plaza® Hotels & Resorts, Country Inns & Suites By Carlson(SM) and Park Inn®.

About JDA Services Industries Group
JDA Services Industries Group has pioneered industry-leading Price Sensitive Revenue Management solutions. Today, leading firms leverage JDA's expertise to maximize their profits in the service-based Travel, Transportation, Hospitality and Media industries. JDA clients include Carlson Hotels Worldwide, Continental Airlines Cargo, Harrah's-Caesars Entertainment, Omni Hotels, Princess Cruise Lines, Eurostar and TUI Travel (formerly Thomson Holidays).

About JDA Software Group, Inc.
JDA® Software Group, Inc. (NASDAQ: JDAS) is the world's leading supply chain solutions provider, helping companies optimize operations and improve profitability. JDA drives business efficiency for its global customer base of more than 5,800 retailers, manufacturers, wholesaler-distributors and services industries companies through deep domain expertise and innovative solutions. JDA's combination of unmatched services, together with its integrated yet modular solutions for merchandising, supply chain planning and execution and revenue management, leverage the strong heritage and knowledge capital of market leaders including Manugistics, E3, Intactix and Arthur. When supply chain results matter, companies turn to JDA. For more information about JDA, visit http://www.jda.com or contact us at info (at) jda (dot) com or call +1 800 479 7382/+1 480 308 3000.

We do not believe this press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Nevertheless, if remarks in this press release are considered to be ``forward-looking'' or to have forward-looking implications (including statements by Ms. Winkler and Mr. Archer regarding anticipated benefits to Carlson Hotels Worldwide from the implementation of JDA's products), we would remind our investors and prospective investors that future events may involve risks and uncertainties. These risks and uncertainties include the risk that that complex software solutions such as JDA's may be costly and time-consuming to implement and/or may not produce the level of benefits anticipated by the parties at the outset of the project. Other risks and uncertainties that may affect our business are detailed from time to time in the ``Risks Factors'' section of our filings with the Securities and Exchange Commission. As a result of these and other risks, actual results may differ materially from those predicted. We undertake no obligation to update information in this release.

"JDA" is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name "JDA" is a trademark and/or property of JDA Software Group, Inc.

Contacts:
JDA Software Group, Inc.
14400 North 87th Street
Scottsdale, AZ 85260
http://www.jda.com
1.800.479.7382

JDA Investor Relations Contact:
Lawrence Delaney, Jr.
The Berlin Group
Email: larry (at) berlingroup (dot0 com
Tel: (714) 734-5000

JDA Public Relations Contact:
Karen Walker
JDA Public Relations
Email: Karen.Walker (at) jda (dot) com
Tel: (512) 474-2046
http://www.jda.com/?Campaign=PRWebJDACarlson2March92009

Media Contact:
Softscribe Inc.
Julie Keyser-Squires, APR
Email: julie (at) softscribeinc (dot) com
Tel: (404)256-5512
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