New Column by Analyst Jeff Kagan on Blackberry Marketing Challenge

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CMO Frank Boulben will help make or break the company and brand. Tech Analyst Jeff Kagan is available to speak with reporters, or you may quote him through this release.

Jeff KAGAN, Industry Analyst

Tech Analyst Jeff Kagan is available to speak with reporters, or you may quote him through this release.

Jeff Kagan, Tech Analyst and columnist with has written a new column titled, Blackberry’s Do-or-Die Marketing Challenge.

The following comments may be attributed to Jeff Kagan, Industry Analyst.

“Blackberry success is now dependent on marketing and that means Frank Boulben is front and center.” According to Wireless Analyst Jeff Kagan.

“RIM Blackberry has spent more than a year reinventing itself. New devices have begun to enter the marketplace in certain countries worldwide. Over the next few months the new Blackberry should be everywhere and sales should be in high gear.” Says Jeff Kagan.

“Now it’s all about marketing. Whether Blackberry can re-ignite or not will depend on the improvements in the technology and the marketing. After quite a while of wondering, it’s now time for Blackberry to win or lose.” Says Kagan.

Read the new Jeff Kagan column, Blackberry’s Do-or-Die Marketing Challenge.

About Jeff Kagan

Jeff Kagan is an Industry Analyst who is regularly quoted by the media over the last 25 years.

He offers comment on wireless, telecom and tech news stories to reporters and journalists.

He has also been quoted as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst depending on the focus of the story.

He follows wireless, telecom, Internet, cable television and IPTV. He also follows the wider and more general consumer electronics and technology space.

Visit his website: at to learn more and for disclosures.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.

Clients: He has worked with many companies over 25 years as consulting clients.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Kagan is an Analyst, Consultant, Columnist and Speaker.

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