Chicago, IL (PRWEB) June 26, 2012
According to Jeff Sodikoff, a highly acclaimed entertainment executive who entered the music and entertainment industry over 20 years ago, there is new hope for talented youngsters looking to break into the music field.
For starters, he believes that today’s young talent has a vast advantage over its older predecessor, thanks in part to technology. Modern times have allowed many shower singers or amateur songwriters to get noticed by advertising themselves and promoting themselves on social networking Web sites and other online platforms.
Furthermore, the world has become more global so if a potential musician doesn’t make it in one specific market, he/she can try somewhere else. Also, educational institutions, band camps, music clubs, talent shows, and more - all work to promote young talent.
“Times have changed. Even though the music field will always be a competitive market, there are a lot more opportunities for success,” Jeff Sodikoff said.
Regardless of the advantages, Jeff Sodikoff believes that those who possess great talent, determination and people skills will succeed in the industry and make a name for themselves.
Making it in the music industry can mean numerous things. One could become a powerful producer, a skilled music industry lawyer, the head of a record company, a sought after sound technician, or an instantly recognized musician. Yet for all those who attempt to make it in the music world, there are many obstacles along the way.
The difficulties of attempting to succeed in the music field include competition. Just when one gets tired and starts wanting to get paid decently for their efforts, there is a whole new batch of younger competitors who are arriving and willing to work cheaply, or even for free, just to break in. Next, talent alone is not always enough, there are connections, personality and many other factors that play into musical success.
Jeff Sodikoff also warns young talent that financially, especially in the beginning, they will struggle.
“For all those who attempt to enter the music business, there are relatively few that will ever hit the top of the music industry,” Jeff Sodikoff said.
Jeff Sodikoff first emerged into the music and entertainment business in 1990 after graduating from Syracuse University with a Bachelor’s degree in marketing. Following his graduation Jeff Sodikoff served as a key quarterback with the overall marketing strategy, nationwide promotion and artist development for PolyGram Group Distribution, Mercury Records, Columbia Records, Arista Records, and Sony Music Entertainment.
Today, Jeff Sodikoff continues to work with leading artists and companies, he is the founder and president of Platform One Entertainment, a Chicago-based company that has created and implemented unprecedented marketing campaigns for hundreds of music bands and brands around the world.
Regardless of the difficulties mentioned, there is no reason not to try, says Sodikoff, “especially if you feel that you are born to work in this field.”
For starters, Jeff believes it is important to be professional. People may be getting involved in the music business because they love music, but a lot of people flock to the field because they think it’s a non-stop party. Sodikoff explains that the key word is work. Getting to high places within the field requires hard work and commitment.
“Show people you know the difference between play and work, and you’ll find doors opening,” Jeff Sodikoff said.
Another suggestion is be polite. Glen Traeger, a known name throughout the music and entertainment industry, explains that working in music involves a lot of emailing and phone calls.
“It pays to always remain calm and professional. If someone is rude, be nice to them, if someone is nice, be even nicer,” Glen Traeger said. “The music business is a smaller place than you imagine, any rude behavior will return to haunt you.”
Both Glen and Jeff stress the importance of listening. According to Jeff Sodikoff, whatever people are trying to accomplish in the music business, they are not the first to try it. When they get a chance to hear some advice from someone who has been involved in the industry, it’s important to listen up.
“The people who really get ahead in music are those who never stop learning from their predecessors,” Jeff Sodikoff said.
Furthermore, it is important to take criticism seriously and well, especially from teachers, bosses and co workers. Traeger explains that “if you approach everyone with an attitude that you are the best and are not willing to learn, you will not get far in the business.”
Succeeding in the music field takes effort and hard work. Even though it may seem daunting to pursue a career in the music industry, there is hope. Those dreaming of a career in the field should act professional, polite, work hard, be open to criticism and listen to those who came before them.
“If you possess great talent, determination and people skills - there are ways to succeed in the industry and make a name for yourself,” Sodikoff said.
More About Glen Traeger
Glen Traeger is known throughout the music and entertainment industry as a musical director, master of ceremonies and event coordinator. Glen’s extensive knowledge and experience within the music industry have enabled him to recruit the most talented musicians and vocalists to perform with his orchestra. Glen Traeger believes that good music is a reflection of one’s soul and Glen Traeger hires musicians and singers who are clearly the very best at what they do. Traeger offers a personal touch and approach to music that further guarantees an incredible night of music and entertainment.
More About Jeff Sodikoff
Chicago native resident Jeff Sodikoff emerged into the music and entertainment business in 1990 after graduating from Syracuse University with a Bachelor’s degree in marketing. Following his graduation Jeff Sodikoff served as a key quarterback with the overall marketing strategy, nationwide promotion and artist development for PolyGram Group Distribution, Mercury Records, Columbia Records, Arista Records, and Sony Music Entertainment. Jeff Sodikoff oversaw the product development and worked with and shared in the successes of many certified gold, platinum and multi-platinum releases with artists such as Kiss, Bon Jovi, John “Cougar” Mellencamp, Def Leppard, Alice in Chains, Bob Dylan, Aerosmith, The Fugees, Mariah Carey, Bruce Springsteen, John Mayer, Train, Outkast, Pink, Jeff Buckley, RUNDMC, Soul Asylum, Vanessa Williams, Billy Ray Cyrus, Sarah McLachlan, Dido, Nickelback, Our Lady Peace, System of a Down, Tears for Fears, the Spiderman soundtrack and many more.
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