Jeff Sodikoff on Marketing to Today’s Consumer

Today’s buying public, consumers of everything from health club memberships to DVD players, have undergone a dramatic shift in the way they do business. Marketing professional Jeff Sodikoff explains the recent shift largely inspired by the economic changes and offers suggestions to help reach today’s consumers.

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“Don’t fool yourself, these youngsters are not their parents and they should be treated accordingly,” Jeff Sodikoff said.

Chicago, Illinois (PRWEB) June 27, 2012

Today’s consumers have been trained to expect products and services targeted exactly to their wants and needs. Customers are no longer happy with a one-size-fits-all approach, instead they are seeking professionals who specialize in the particular service they desire.

Moreover, American consumers are tired of the simple life many of them currently lead, they also have become more frugal and purchase items based on necessity.

In addition, highly acclaimed marketing executive Jeff Sodikoff explains that today’s consumers, no matter what generation, from the young child to the aging grandparent, are online.

“Online business has dramatically changed the way companies and services market themselves,” said Jeff Sodikoff.

Jeff Sodikoff emerged into the music and entertainment business in 1990 after graduating from Syracuse University with a bachelor’s degree in marketing. Following his graduation, he served as a key quarterback with the overall marketing strategy, nationwide promotion and artist development for PolyGram Group Distribution, Mercury Records, Columbia Records, Arista Records, and Sony Music Entertainment.

While working for the various music and entertainment companies, Jeff Sodikoff oversaw the product development and worked with and shared in the successes of many certified gold, platinum and multi-platinum releases with artists such as Kiss, Bon Jovi, John “Cougar” Mellencamp, Def Leppard, Alice in Chains, Bob Dylan, Aerosmith, The Fugees, Mariah Carey and many more.

In 2004, Jeff Sodikoff founded Platform One Entertainment, a company that has created and implemented unprecedented marketing campaigns for hundreds of music bands and brands around the world. In addition, Jeff created with four other entertainment professionals Creative Alliance Entertainment, an organization committed to revitalizing and building onto the careers of heritage and legendary artists in Rhythm & Blues, Rock, Pop and Country.

“I’ve been in this business long enough to know a thing or two about marketing,” Sodikoff said.

In order to overcome consumers’ online dependency and changing wishes, Jeff Sodikoff believes businesses must appeal to consumers’ deepest desires. Sodikoff suggests companies promote things people indulged in well before the economy went sour.

“Consumers want to return to pre-recession lifestyles,” Jeff Sodikoff said.

Next, Jeff explains that for the newest generation of consumers the American Dream is a distant memory that no longer exists. Jeff suggests businesses understand who their target audience is and market their product accordingly.

“Don’t fool yourself, these youngsters are not their parents and they should be treated accordingly,” Jeff Sodikoff said.

Lastly, since the recession, many Americans have become more frugal in order to save money. They have dubbed products as “essential” and “nonessential” when choosing whether or not to make a purchase. Jeff Sodikoff suggests companies attempt to market their products as a “need” by encouraging growth, life enrichment and happiness.

“Try to connect your products to a higher quality of life that will help make their lives better,” Sodikoff said.

Consumers are no longer what they were 20, 10, even five years ago. They are constantly changing and in order for companies to keep up they must learn to adapt to their wishes and lifestyles.

“It’s time for businesses to adapt to people and attempt to better understand them,” Jeff Sodikoff said.

More About Jeff Sodikoff
Chicago native resident Jeff Sodikoff emerged into the music and entertainment business in 1990 after graduating from Syracuse University with a Bachelor’s degree in marketing. Following his graduation Jeff Sodikoff served as a key quarterback with the overall marketing strategy, nationwide promotion and artist development for PolyGram Group Distribution, Mercury Records, Columbia Records, Arista Records, and Sony Music Entertainment. Jeff Sodikoff oversaw the product development and worked with and shared in the successes of many certified gold, platinum and multi-platinum releases with artists such as Kiss, Bon Jovi, John “Cougar” Mellencamp, Def Leppard, Alice in Chains, Bob Dylan, Aerosmith, The Fugees, Mariah Carey, Bruce Springsteen, John Mayer, Train, Outkast, Pink, Jeff Buckley, RUNDMC, Soul Asylum, Vanessa Williams, Billy Ray Cyrus, Sarah McLachlan, Dido, Nickelback, Our Lady Peace, System of a Down, Tears for Fears, the Spiderman soundtrack and many more.


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