Wireless Analyst Jeff Kagan on Huawei Ascend P6 Smartphone Launch

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Huawei may copy Samsung Galaxy S4 launch. Technology Industry Analyst Jeff Kagan is available to speak with reporters, or may be quoted through this release.

Jeff KAGAN, Industry Analyst

Technology Analyst Jeff Kagan is available to speak with reporters, or may be quoted through this release.

Huawei is getting ready to launch their next smartphone called Ascend P6. They are trying to build anticipation the same way Samsung did with their Galaxy S4 according to the BBC, June 17.

Tech analyst Jeff Kagan offers comment on this story.

“Huawei is ready to launch their Ascend P6 smartphone. Seeing the success Samsung had with the over-the-top launch of their Galaxy S4, Huawei is trying to create some sizzle in their own marketing. Word is they are preparing to launch their new smartphone with the same kind of event. Will it work?”, asks Principal analyst Jeff Kagan.

Samsung held their event at Carnegie Hall in NYC. Huawei is launching their Ascent P6 at London’s Roundhouse, which is a well-known and historic performing arts center.

“Some wireless handset makers are doing very strong business, while others are struggling for market share. The Apple iPhone and Samsung Galaxy S4 using Google Android seem to be the superpowers in this space. Others are trying to carve out their niche. Huawei must do this in mature and younger markets as well,” says analyst Jeff Kagan.

“It will be harder in mature smartphone markets like the USA. It will be easier in newer smartphone markets around the world. Huawei is one of the companies that build cutting edge devices, but have been struggling for a variety of reasons to date. The opportunity is very real, but very different in each market,” says analyst Kagan.

“At this point, wireless is growing beyond simply tech or communications, and is becoming more of a fashion statement of sorts. Becoming successful in this space means creating a special kind of brand and relationship with the market. Will Huawei be able to accomplish this? We’ll see,” says Kagan.

About Jeff Kagan

Jeff Kagan is a Technology Industry Analyst and consultant who is regularly quoted by the media over 25 years. He offers comment on wireless, telecom and tech news stories to reporters and journalists.

He is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst depending on the focus of the story.

He follows wireless, telecom, Internet, cable television and IPTV. He also follows the wide consumer electronics and technology space.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.

Clients: Call or email Jeff Kagan to discuss becoming a client. Kagan has worked with many companies over 25 years as consulting clients.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website at jeffKAGAN.com to learn more and for disclosures.

Kagan is an analyst, consultant, columnist and speaker.

Twitter: @jeffkagan

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