Tech Analyst Jeff Kagan on Sony Rebuilding the Brand and the Technology

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Technology Industry Analyst and Consultant Jeff Kagan is available to speak with reporters, or may be quoted through this release.

Jeff KAGAN, Industry Analyst

Technology Industry Analyst and Consultant Jeff Kagan is available to speak with reporters, or may be quoted through this release.

Sony is focused on rebuilding Sony, says CEO Kazuo Hirai in this Time article on May 29 at the D Conference with Walt Mossberg and Kara Swisher in San Francisco.

Principal analyst Jeff Kagan offers comment on this story.

“This was a very interesting conversation about the future for Sony. If they are successful, Sony will rebuild their brand and succeed once again like they did in the 1990’s. Will they?” asks Wireless anayst Jeff Kagan.

“Sony was at the top of their game a decade or two ago. Then the industry moved ahead without them and they were left behind in the dust. Sony is involved with many different industries like wireless smartphones, computers, PlayStation 4, entertainment and much more. They are focused on turning around their electronics business. I am glad to hear the senior executives say they cannot do this alone,” says Analyst Kagan.

“So what will Sony look like going forward? They seem to have an understanding of what they need to do. Now we just watch and see if they can do it. They have to rebuild the technology and refresh the tired Sony brand. They also need to be able to create a new sector or two, just like Apple did with the iPod in the 1990’s, then the iPhone, and iPad. Actually that’s what Apple needs to do once again as well,” Says Kagan.

“Can Sony reinvent and redefine themselves to the market, customers and investors? They can do it. They seem to have an understanding of the problem. Now they just have to make it happen. We’ll have to keep our eyes on Sony going forward for their technology and their brand,” says Kagan.

About Jeff Kagan

Jeff Kagan is a Technology Industry Analyst who is regularly quoted by the media over 25 years. He offers comment on wireless, telecom and tech news stories to reporters and journalists.

He is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst depending on the focus of the story.

He follows wireless, telecom, Internet, cable television and IPTV. He also follows the wide consumer electronics and technology space.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list, please send request by email.

Clients: Call or email Jeff Kagan to discuss becoming a client. Kagan has worked with many companies over 25 years as consulting clients.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website: at to learn more and for disclosures.

Kagan is an analyst, consultant, columnist and speaker.

Twitter: @jeffkagan

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