Industry Analyst Jeff Kagan is available to speak with reporters, or may be quoted through this release.
Atlanta, GA (PRWEB) April 08, 2013
T-Mobile has been strugging during the last few years. However this most recent quarter showed an improvement. Why? There may be numerous reasons.
Wireless analyst Jeff Kagan shares some thoughts on this story.
“Suddenly, T-Mobile had a decent quarter compared with the last few years of losses. They still show losses, but significantly less then before,” says Principal analyst Jeff Kagan. “This is the first quarter that has looked better in quite a long time.”
T Mobile reduced customer churn and losses from 515,000 to 199,000 in the fourth quarter. Why, is the question? T-Mobile is the nations fourth largest wireless carrier after AT&T Mobility, Verizon Wireless and Sprint Nextel.
While AT&T and Verizon are both very successful growth companies, Sprint is a distant third trying to restart their growth engines and T-Mobile is a very distant fourth, struggling to reverse years of losses.
“Suddenly we may be starting to see the beginnings of some air in T-Mobile sails,” says Technology industry analyst Jeff Kagan. “I’m not ready to say this is a trend yet. Heck it’s only one quarter, but it’s a significant short-term improvement. Can they keep this up, is the question.”
T-Mobile USA, which is the US wireless carrier of Deutsche Telekom AG said subscriber numbers and customer loyalty has improved in the first quarter.
The company is going through some recent and quite possibly significant changes. They are cutting prices, changing billing models, preparing to offer the iPhone and of course trying to merge with MetroPCS. All of this along with a new CEO John Legere has given T Mobile some real signs of life.
“The big question is can John Legere and T-Mobile keep this up? Remember, T Mobile has not yet recovered. They have had years of serious losses and that will take time to recover from. And that’s once they start some serious growth numbers. With that said, they have significantly slowed their losses this quarter and that has to be taken into consideration as well,” says Jeff Kagan.
“I don’t know yet what to attribute this good trend to, or even whether it will continue, but last quarter was much healthier. We’ll be watching to see if they can keep this up,” says Jeff Kagan.
About Jeff Kagan
Jeff Kagan is an Industry Analyst who is regularly quoted by the media over 25 years.
He offers comment on wireless, telecom and tech news stories to reporters and journalists.
He has also been quoted as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst depending on the focus of the story.
He follows wireless, telecom, Internet, cable television and IPTV. He also follows the wider and more general consumer electronics and technology space.
Visit his website: at jeffKAGAN.com to learn more and for disclosures.
Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.
Clients: Call or email Jeff Kagan to discuss becoming a client. Kagan has worked with many companies over 25 years as consulting clients.
Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
Kagan is a Technology Industry Analyst, Consultant, Columnist and Speaker.