Jeff Minkin: Successful Sales Strategies Can Work Across Industry Lines

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The ever-increasing success of Tesla Motors’ Model S electric car may be in part due to its innovative showroom approach. Jeff Minkin, retail expert, comments on this approach firsthand.

When it comes to car sales, many may credit creative advertising, technological advancements, clever branding or affordability to a manufacturer’s success. However, according to a recent article from Business Week showroom and dealership presentation may have as much to do with profits as any other approach. The story follows the recent success and hands-on showrooms of Tesla Motors Inc., an automobile manufacturer that recently introduced its electric Model S and garnered a heavy consumer response. Technology and sales specialist, Jeff Minkin, notes that Tesla’s success proves that sales strategies can be borrowed from and used by any industry.

Tesla Motors Vice President of Sales, George Blankenship is responsible for the unique dealerships that have prompted such a solid demand for the new electric vehicle. Of course, Blankenship is no newcomer to the market, as he is also responsible for creating the unique store design for Apple. He has translated that success to build hands-on, interactive and streamlined showrooms for the Model S.

Although the company is already inundated with 10,000 orders for the car, it is planning to open ten new stores across the country. Jeff Minkin has visited one trademark Tesla showroom in San Jose, California and describes his experience. “Having visited their flagship store in San Jose's fashionable Santana Row, I was struck by the similarity of going to an Apple store at the mall. It’s a hands-on experience with state of the art technology, the super sleek Tesla vehicles on display, along with knowledgeable employees to answer your questions.”

While the car is much larger than the products offered by Apple, Jeff Minkin says the similar strategies translate well. As a technology expert, he adds that when it comes to introducing a new product with new technology, it is all about communicating those ideas to consumers without confusing them. Minkin explains that the iPods, iPhones and MacBooks that are so popular today owe their success to the company’s unique branding and presentation that showed shoppers just how user-friendly and technologically superior the products were.

Both Business Week and Jeff Minkin note that the same principles will help Tesla Motors propel its new automobile into the limelight of the automotive industry. In the article, Blankenship points to this success and proudly says, “We’re getting an average of 4,000 visitors a week at our stores. How many car dealerships do you know of that get 4,000 visitors a week?” Minkin confirms those high hopes and concludes, “I believe that Tesla Motors expansion of their retail Automobile showrooms will bring added exposure to this electric car maker’s ever-increasing car sales.”

ABOUT:

Jeff Minkin is passionate about sales and technology, and combines both interests in his career as a regional sales manager. For ten years, he has been a leading sales figure in the video and IT industries, bringing his organizational abilities and sales prowess to technological companies across California. Minkin has worked for such companies as ANEW-ct Technologies, Da-Lite Projection Screen Company, and more.

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Michael McGarety
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