Water Splashed ‘Bling’ a Centerpiece for Conceptual Art Show in Hydra, Greece

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New York Photographer Jeffrey Apoian’s Frozen Shapes in Water Featured in This Year’s Show

Crown Water Photography by Jeffrey Apoian

"Bling and Splash" by Jeffrey Apoian

Jeffrey Apoian (http://www.jeffreyapoian.com), a photographer based in the SoHo district of New York City was one of the featured artists at the conceptual art exhibition held this year in Hydra, Greece. This art show, organized and curated by artist Dimitri Antonitsis, brings together some of the world’s most interesting and experimental conceptual artists working in a wide range of mediums. In its twelfth year, “The Hydra School Project” will now travel internationally.

Jeffrey Apoian exhibited eight pieces of work entitled “Bling and Splash” in this year’s themed take-off on jewelry as art. With a technique all his own, the various pieces of jewelry were thrown into water tanks and photographed as seemingly curious “frozen” shapes of water.

Jeffrey Apoian has collaborated in the past with Mr. Antonitsis on a conceptual art piece entitled Neo Pop-Anti Pop-Product, a witty and artful eulogy to the anti-product. This was an edgy video showing repetitive clichés of advertising wisdom. It was a natural fit for Antonitsis to include the “frozen” water pieces this year that so beautifully take ‘bling’ to another level.

“The Hydra School Project” name is derived from the school house where the exhibition takes place on the small Greek Island of Hydra. Invitations by Antonitsis are offered and enthusiastically accepted by world renown artists. It has been critically acclaimed by The New York Times, editions of Paris Vogue (where Mr. Apoian gets a nod in this year’s review) along with editions of Elle & Marie Claire and The Guardian in London. The yearly show includes an alumnus of: Brice Marden, Helen Marden, Inez van Lamsweerde and Vinoodh Matadin, Juergen Teller, following other presentations on the island of Hydra by conceptual superstars Matthew Barney and Doug Aitken.

Mr. Apioan is currently back in his studio located in SoHo, New York City and working with his roster of commercial and editorial clients. Some of his clients and celebrity work include; Sting, Yoko Ono, Chloe Sevigny, Ellen Burstyn, Carla Bruni-Sarkozy, Linda Evangelista with clients like Christian Dior, Clairol, Mary McFadden, Maybelline, Norma Kamali, Organics Shampoo, TRESemme' . His editorial work includes: Elle, Marie Claire, Vogue and Cosmopolitan to name a few.

To learn more about Jeffrey Apoian Photography go to http://www.jeffreyapoian.com or contact him at jeffrey(at)jeffreyapoian(dot)com and 212-431-5513.

About Jeffrey Apoian Photography:

Located on Crosby Street in the heart of SoHo in New York City, Jeffrey Apoian (http://www.jeffreyapoian.com) works from his 1800 square foot professional photography studio. Jeffrey Apoian’s expansive professional career includes clients such as: Aveeno, Arrow Shirts, Victoria’s Secret, Avon and Clairol. His editorial work has appeared in Marie Claire, Vogue, Vogue Sposa, Cosmopolitan, Ellen and People Magazine. His celebrity work includes: Isabella Rossilini, Chloe Sevigne, Sting, Ellen Burstyn, Yoko Ono, Carla Bruni-Sarkozi, and Rueben Blades. For further information go to Jeffrey(at)jeffreyapoian(dot)com or call 212.431.5513.

Sandy Hanna

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