Fine Jewelry Designer, Jessica Surloff, Launches New Website

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Rebranding online to promote her classic, feminine styles, Jessica Surloff has just launched a beautiful new website design that is easy to use and incorporates stunning jewelry.

Jessica Surloff's New Website at

I am excited to launch my new and improved site. As my designs and pieces grow, I think the site is now a good representation of the beautiful jewelry I want to share.

Known for integrating beautiful colored gemstones in her pieces, gemologist and designer, Jessica Surloff, had re-launched a new website that showcases three of her best-selling collections: Bridal, Crown and Soirée. The soft violet palette on the new site works well, highlighting the designs and showcasing a series of banner images showing a beautiful woman mixing and matching her Jessica Surloff jewelry for a glamorous look.

Surloff launched her own designer brand in 2013, after working in various positions in the fashion world. A Graduate Gemologist (G.G.) from the Gemological Institute of America, she has an affinity for collecting cats’ eye rubies, sapphires, chrysoberyls, opals, aquamarine and citrine to incorporate in her pieces. Her acclaimed Crown collection features a variety of gemstone cabochons set in a crown-shaped bezel, a presentation meant for everyday iconic elegance. New designs include stackable bangles as well as layered 18K yellow and white gold necklaces that match any look.

The approach Jessica Surloff has taken towards Bridal has also been turning heads and interesting editors. The designer draws inspiration from antique jewelry, relishing in foliage, bow, Victorian and Deco looks, adding her own update to make a vintage-meets-modern style. She also doesn’t shy away from color, adding ruby accents to rings.

Soirée, the third collection featured on her new website, is targeted towards the private client who wants something completely unique. These pieces are one-of-a-kind or limited edition, depending on the style, and most incorporate the “best of the best” in colored gemstone finds. From carved jet earrings accented with gold to an 8ct. pear-shaped morganite and yellow diamond cocktail ring, each piece in the collection is a conversation piece, for a glittering night on the town.

The collections pages each have a zoom feature for each piece, as well as suggested related items from the collection to view alongside it. A blog makes it easy to learn about the designer and keep up with her news, as well as a press page that shows some of her most recent editorial coverage.

Regarding the design of the new website, Jessica Surloff says,”I am excited to launch my new and improved site. As my designs and pieces grow, I think the site is now a good representation of the beautiful jewelry I want to share."

To learn more about the designer, visit, call 212-575-2395, or email her at info(at)jessicasurloff(dot)com.

About Jessica Surloff Jewelry: Jessica Surloff brings sophistication and modernity in her fine jewelry collection. Her signature style mixes high quality colored gemstones offset by unique placement of gold and diamond accents. Designed for women to be admired, each of her adornments compliments, inside and out.

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Olga Gonzalez
Pietra PR
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