Jessup Auto Plaza Voted #1 Auto Dealer by Palm Springs Life Readers

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Jessup Auto Plaza has just been named #1 Coachella Valley Auto Dealer and #2 Coachella Valley Auto Repair in the 2010 “Best of the Best” awards, a reader-based competition from Palm Springs Life. The awards will be formally published in the magazine’s December issue of Desert Guide as well as online.

Jessup Auto Plaza is a Coachella Valley GM Dealership located in Cathedral City, CA

Being recognized for the dealership as a whole and for our service department is really an honor

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Jessup Auto Plaza, the long-time Coachella Valley GM dealership, is proud to have been voted #1 Auto Dealer by readers of Palm Springs Life in the magazine’s annual “Best of the Best” awards. In addition to placing in a two-way tie for the honor of #1 Auto Dealer, Jessup Auto Plaza also tied for #2 in the “Auto Repair” category.

“Being recognized for the dealership as a whole and for our service department is really an honor,” said Andy Jessup, Jr., General Manager and grandson of the company’s founder. “We’ve won a number of awards throughout the years, but the fact that the Palm Springs Life Best of the Best awards are reader-based makes this recognition particularly special. Readers are our customers, so really, this kind of award is the best approval you can get.”

Since 2006, Palm Springs Life readers have weighed in on their favorite people, places, and things in the Coachella Valley — from margaritas to meteorologists. This year’s impressive Best of the Best turnout yielded winners in 72 categories. In order to preserve the integrity of the results, voting was limited to original ballots and one entry per person. At the request of readers, 2010 Best of the Best included new categories, creating a more detailed representation of the desert.

“Our goal is to provide readers with a comprehensive view of the Coachella Valley, including retail, restaurants, attractions, events — all those things that make the desert special. And to acknowledge the institutions, individuals, and businesses — such as Jessup Auto Plaza — that embody the best of the best,” says Palm Springs Life Senior Editor Mona de Crinis.

The award comes just as Jessup Auto Plaza celebrates their 72nd anniversary as a Coachella Valley GM dealership, notes Dan Jessup, General Sales Manager.

“To receive this honor from the readers of Palm Springs Life in the midst of our 72nd anniversary celebration makes this recognition even more special,” Dan said. “In 1938, my grandfather put in place the business value to treat our customers as family. We’ve stuck to that value in all that we do at the dealership, and I guess our customers noticed.”

Dealership History

Jessup Auto Plaza was founded as Plaza Motors in 1938, the same year that the City of Palm Springs incorporated. Then located in La Plaza, the dealership sold Cadillac, GMC, and Oldsmobile to customers throughout the Coachella Valley. As the valley grew, so did the dealership. In 1954, the family business moved to North Indian Canyon Drive, where it added a new Pontiac/Buick franchise and continued to flourish for the next 47 years. In 2001, the dealership graduated to today’s location, a 13-acre property at 111 Highway 11 in Cathedral City, where it was christened Jessup Auto Plaza and gained SAAB, HUMMER, and Chevrolet.

#1 “Auto Dealer” Award: Dealership Highlights

As a Coachella Valley GM dealership, Jessup Auto Plaza has been in business for three generations. Founded in 1938, the company began in La Plaza as Plaza Motors, a Cadillac, GMC and Oldsmobile dealership. Now, 72 years later, Jessup Auto Plaza owns a 13-acre, state of the art facility along Highway 111 in Cathedral City and sells new and used vehicles from Chevrolet, Cadillac, Buick GMC and Saab.

#2 “Auto Repair” Award: Service Department Highlights

Jessup Auto Plaza’s service department pairs highly skilled, factory trained technicians with the most current diagnostic and repair equipment available, all within state-of-the-art facilities. For customer convenience, the service department is open on Saturdays, and appointments can even be made online. In addition, Jessup Auto Plaza is the only dealership in the valley to own, operate, and personally guarantee its on-site body shop (as opposed to renting on-site space to a third party).

Best of the Best winners and runners-up will be published in the December 2010 issue of Palm Springs Life’s Desert Guide, as well as on the publication’s website at palmspringslife.com.

About Jessup Auto Plaza

Jessup Auto Plaza provides automotive sales, service, and parts to communities throughout the Coachella Valley. Located in Cathedral City, Jessup Auto Plaza was founded in 1938 and is now in its third generation as a family-owned Coachella Valley GM dealership. Jessup Auto Plaza sells new and used vehicles from Chevrolet, Buick, Cadillac, GMC, and Saab and is home to the valley’s only on-site, dealer-owned and operated body shop. In October of 2010, Jessup Auto Plaza was named #1 Auto Dealer and #2 Auto Repair by readers of Palm Springs Life.

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Kelly Halbeisen
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