Jessup Auto Plaza Celebrates 75 Years as a Coachella Valley Car Dealership

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Jessup Auto Plaza is celebrating 75 years as a Coachella Valley auto dealership. Founded in 1938, now 3rd generation of Jessup family leadership, operating Chevrolet, Cadillac, Buick and GMC franchises and offer the only factory certified dealer-operated body shop in the valley.

Jessup Auto Plaza Celebrates 75 years!

Jessup Auto Plaza Celebrates 75 years!

On behalf of our entire family as well as our employees, I’d like to thank the communities of the Coachella Valley for their support, their business, and their relationships,

Jessup Auto Plaza, one of the oldest and largest auto dealerships in the desert, is excited to announce its 75th anniversary in 2013.

“We were founded by my grandfather back in 1938, the same year that Palm Springs incorporated as a city,” said Andy Jessup, Jr., General Manager. “We’ve grown up right alongside Palm Springs: three generations of our family has run the business, serving generations of people who aren’t just customers, but are friends and neighbors,” he added.

Though 75 years have brought quite a bit of change, Jessup Auto Plaza’s success and growth as a Cathedral City GM dealership has remained constant. Jessup attributes the company’s growth to hard work, shared goals, and continued dedication to his grandfather’s business plan, which centered on customer service and treating both customers and employees as family.

History of Jessup Auto Plaza

Established first as Plaza Motors, the dealership was started in 1938 in La Plaza, which was the premier shopping center of the desert at that time. The first dealership offered Cadillac, GMC, and Oldsmobile.

The City of Palm Springs continued to grow, and so did the dealership. In 1954, Plaza Motors moved to North Indian Canyon Drive. Pontiac/Buick was added to the franchise, and the North Indian Canyon drive was home to the dealership for the next 47 years.

Steady growth led the dealership to seek a newer space, and by 1996 the family had set its eye on 13-acre property at 111 Highway 11 in Cathedral City, at the heart of the Coachella Valley.
In 2001, the dealership made its big move, over the busy and hot 4th of July weekend. “Everyone chipped in: employees, friends, family. It was a tough move but we were all very excited to see the move to our new home in the Cathedral City Auto Center,” Andy recalled.

The 80,000 square foot, state-of-the-art campus officially opened for business three days later, on July 7, 2001, under its new name. Jessup Auto Plaza maintained a piece of the Plaza Motors history while incorporating the Jessup family name as well.

Jessup Auto Plaza Today

In addition to its roots in Cadillac, GMC, and Buick, the dealership now provides Chevrolet. Jessup Auto Plaza is the only dealership in the valley to own and operate a GM-certified, factory-approved body shop on site.

The Jessup family continues to steer the direction of the company, as well as participating in the larger Coachella Valley community across various civic and service organizations.

“On behalf of our entire family as well as our employees, I’d like to thank the communities of the Coachella Valley for their support, their business, and their relationships,” said Andy Jessup. “We are so proud and grateful each day to work in the business founded by our grandfather, and we are hoping the next 75 years are equally as successful and fulfilling.”

About Jessup Auto Plaza

Jessup Auto Plaza provides automotive sales, service, and parts to communities throughout the Coachella Valley. Located in Cathedral City, Jessup Auto Plaza was founded in 1938 and sells new and used vehicles from Chevrolet, Buick, Cadillac and GMC.

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Kelly Halbeisen
Jessup Auto Plaza
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