Australian Tourist Industry Preparing for Oprah’s Ultimate Australian Adventure

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The popularity of ‘Oprah’s Ultimate Australian Adventure’ in October could lead to more bookings for airline tickets to the country, say Jetabroad.

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TV presenter and world-famous celebrity Oprah Winfrey surprised an audience of 300 of her ‘ultimate viewers’ earlier this month when she announced that she was taking them on an all-expenses paid holiday to Sydney in December. Organised as part of ‘Oprah's Ultimate Australian Adventure’ to celebrate the 25th anniversary of her talk show, travel companies are hoping to see more holidaymakers booking airline tickets to Australia this winter.

Darin Walters, MD of online travel experts Jetabroad, says: “Oprah’s announcement that she was going to fly her entire studio audience to Sydney next month came as a big surprise to everyone watching the show, but this trip could also be beneficial to the Australian tourist industry, as Oprah’s show is the ideal platform to showcase the many attractions that Australia has to offer to millions of viewers. So if anyone watching the show is thinking of booking a holiday, Australia could be seen as a potential destination.”

The trip, which was announced during the season premiere of Oprah’s final season, features, amongst other activities, the flight to Australia piloted by John Travolta, coral reefs, vineyards, fine dining, shopping and sightseeing. But the highlight of Oprah’s Australian Adventure promises to be a live taping of the show in front of 6,000 loyal fans on the steps of the world famous Sydney opera house, which is to be temporarily renamed the ‘Oprah house’ in honour of the visit.

Walters continues: “While most travellers won’t have the luxury of John Travolta flying them to Australia, many airline and holiday specialists are offering cheap flights and discounted deals on Australian holidays at this time of year. With so much attention on the country at the moment, it could just prove to be one of the best times to experience Australia for the very first time.”


Jetabroad is a Sydney-based, global online flight specialist and travel agency. The best flight options are just a click away with the ability to search, combine and ticket over 450 of the world's commercial airlines. Jetabroad’s unique flight search technology allows for bookings in multiple currencies from anywhere, to anywhere else in the world. All inclusive pricing is displayed upfront in Jetabroad's flight results - no extra charges or credit card fees are added at the end of the booking process when completing your online payment.

Based in Chatswood in Sydney's northern suburbs Jetabroad is led by a executive team with extensive international experience in both offline and Internet-based travel and consumer marketing. Supported by a highly skilled team of online professionals and travel consultants they offer an exceptional customer experience at a competitive price.


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Darin Walters
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