The next step for Jetset is to create a new entertainment model that leverages our unique experience as storytellers and marketing professionals.
Los Angeles, CA (PRWEB) July 27, 2011
Jetset Studios (http://www.jetsetstudios.com), one of the entertainment industry’s leading digital agencies, recently launched a new production division that will produce both original programming and branded content. The announcement was jointly made today by Jetset Studios co-founders Russell Scott and Patrick Young, who will head up the new venture. Scott and Young are repped by BenderSpink (http://www.benderspink.com).
This year alone, Scott and Young produced two of the biggest viral hits in the company’s history: “Being Bridesmaids,” (http://www.bridesmaidsmovie.com/trailerfeature/) for the Judd Apatow-produced female-driven comedy, and the “Friends with Benefits PSA,” (http://www.fwb-movie.com/site/) which swept the web before rolling onto TV and movie screens everywhere.
Jetset CEO Russell Scott states, “We’ve literally moved the needle on so many campaigns over the last few years by using original content to extend the story. The next logical step for Jetset is to take our 360 brand-building expertise and create a whole new entertainment model; one that leverages our unique experience as storytellers and marketing professionals. And we are thrilled to be working with BenderSpink to achieve that goal.”
Jetset president and exec producer Patrick Young notes, “Our unique relationship with Judd Apatow has really allowed us to break new creative ground. Whether we’re working with Seth Rogen, Justin Timberlake, Mila Kunis or Steve Martin, our mission has always been to create a story around a film or brand that would emotionally resonate with the audience. With this new production entity, we can engineer our stories with brand partners from the ground up. The possibilities are limitless.”
Scott and Young have two transmedia properties currently in development and are also developing feature film projects that specifically leverage their unique 360 approach.
About Jetset Studios:
Jetset Studios has created original video, online campaigns, for Sony Pictures, Warner Brothers Pictures, The Walt Disney Company, Universal Pictures, Paramount Pictures, DreamWorks Pictures, 20th Century Fox, TNT, FX, NBC and others. Jetset Studios serves as writer/director/producer Judd Apatow’s online creative agency of choice, having produced online campaigns and original viral features for Bridesmaids, Funny People, Forgetting Sarah Marshall, Step Brothers, Superbad, The 40 Year-Old Virgin, Talladega Nights, Get Him To The Greek and Knocked Up. Other projects include websites, features and games for Bad Teacher, Friends with Benefits and The Hangover. For more information on Jetset Studios, please visit http://www.jetsetstudios.com.