Social network audiences, whose users are today primarily made up of users in their 20s, are exactly the demographic that understands how good these products are for the everyday social activities that are a vital part of their lifestyle.
SAN JOSE, Calif, & SAN FRANCISCO (PRWEB) October 1, 2008
Jetset's line of energy drinks and energy mixers are enhanced with a carefully formulated blend of guarana, ginseng, taurine, caffeine, and contain vitamins B6 and B12, and are available at Safeway, Vons, BevMo, Fry's and select bars and clubs. Joining forces with vyrl mkt will enable Jetset to have an instant and enviable reach to its ideal 21-29 year-old audience.
"Jetset is an excellent match for promotion via our Check It Out application," says Harry Soza, CEO of vyrl mkt. "Social network audiences, whose users are today primarily made up of users in their 20s, are exactly the demographic that understands how good these products are for the everyday social activities that are a vital part of their lifestyle."
The Check It Out application on Facebook enables users to print valuable deals and coupons for use at retail stores. With Check It Out, Jetset will be able to non-invasively reach consumers via online peer-to-peer conversations and take advantage of vyrl mkt's "vyrlmatch" technology that matches consumers to Jetset's offers. Consumers are identified not only on the offers they receive from peers, but also their responses to those offers.
"Combining targeted couponing with social networking is an innovative and effective way for us to reach consumers and track the return of the program," says Jeff Silver, founder of Jetset Beverages. "The Check It Out application enables us to not only reach a very targeted demographic, but it also creates a viral web of brand ambassadors that ultimately drives consumers to our retailers."
San Francisco-based Jetset Beverages Inc. offers a line of energy cocktail mixers: Jetset Energy Club Soda, Jetset Energy Tonic Water, Jetset Energy Ginger Ale and Jetset Energy Original. All four products are available in available at Safeway, Vons, BevMo, Fry's and select bars and clubs. Jetset Beverages encourages and supports the responsible consumption of alcohol. For additional information, please visit http://www.drinkjetset.com.
About vyrl mkt, Inc.
vyrl mkt is at the forefront of a new generation of consumer classification, targeting and communications capabilities ("vyrlmatch" technology) that leverage the inherent profiling, messaging and viral nature of rapidly-growing social networks such as Facebook, MySpace, Bebo, Ning, and more. While maintaining strict privacy controls regarding personal information, this technology fast-forwards promotions into these Internet communities so that advertisers can more effectively market products and services to the 400+ million members of social networks. For more information about vyrl mkt, please visit: http://www.vyrlmkt.com.