During Valentine’s Day, appearances are everything. Packaging can really help to convert the sale, especially during these holidays, because if the jewelry is enclosed in a pleasing package, then little gift wrapping needs to be done.
St. Louis, Missouri (PRWEB) January 13, 2012
It seems that when one busy-season ends another begins. Now that Christmas has come and gone, stores turn their attention to Valentine’s Day, especially jewelry retailers. Valentine’s Day is one of the busiest holidays of the year for jewelry stores, and it’s important to stock up on necessary jewelry supplies, like packaging, displays, inserts and trays.
Store Supply Warehouse, a St. Louis-based retail supply company, offers all the packaging a jewelry retailer needs to complete a sale, featuring everything from jewelry bags to jewelry gift boxes. Jewelry bags are clear and re-sealable, and they offer various sizes to suit a store’s packaging needs. Store Supply Warehouse has a wide selection of gift boxes, from plain cardboard gift boxes to faux leather and velvet jewelry boxes.
“At Store Supply Warehouse, we understand the importance of presentation,” said Matt Wohlstadter, President of Store Supply Warehouse. “During Valentine’s Day, appearances are everything. Packaging can really help to convert the sale, especially during these holidays, because if the jewelry is enclosed in a pleasing package, then little gift wrapping needs to be done.”
Additionally, retailers should check their supply of jewelry displays. Adding diversity to a showcase can make one piece of jewelry stand out from another. Store Supply Warehouse offers a huge selection of displays to ensure that each store can complete their store’s look with the proper display:
- Earring Displays: When displaying earrings, it is important for retailers to show both earrings together. Store Supply Warehouse offers earring carousels and bar displays. The carousels display multiple pairs of earrings on a rotating display, so customers can see all options available. Most of the bar displays showcase a single pair of earrings on a bar. This allows customers to envision the earrings being worn, especially if they are purchasing for someone else.
- Necklace Displays: Store Supply Warehouse offers a variety of styles of necklace displays. From display trees to bar displays, jewelers can neatly dangle necklaces around the arms of the displays. Among the top-selling necklace displays are neck busts, which take the shape of a human neck, so customers can envision how the necklace will look when purchasing for someone else.
- Ring Displays: Rings are a top-seller during Valentine’s Day. Store Supply Warehouse offers a wide range of ring displays from ring inserts to finger arrangements. Among their many finger displays, retailers can find whole-hand displays, 12-finger displays, and single finger displays. This provides jewelry retailers multiple options for displaying rings in glass cases, shelves, and within trays.
- Bracelet Displays: Though Store Supply Warehouse provides displays specific to bracelets, a variety of other display products can be used for displaying bracelets, as well. For instance, whole-hand ring displays can also hold bracelets around the wrist, while necklace trees can be used for dangling bracelets around its branches. Additionally, bracelet easels are shaped like arms, so customers can see a true-to-life form when evaluating the purchase of a bracelet.
“Not only can these displays help to sell jewelry during Valentine’s Day, but Mother’s Day is also right around the corner. Retailers can easily be store away the unused displays during the non-busy season, and pull them back out when jewelry inventory spikes again in May,” added Wohlstadter.
Additionally, Store Supply Warehouse offers a wide selection of jewelry inserts, jewelry trays, jewelry display risers, and even jewelry cases that allow retailers to add their own personal touches to their store’s jewelry presentation. All jewelry supply orders placed before 3 p.m. are available for same-day shipping.
About Store Supply Warehouse
Store Supply Warehouse was founded in 1994 in St. Louis, and has since seen immense growth, selling retail fixtures and retail store supplies, including display cases, racks and shelving, shopping bags, hangers, pricing and tagging guns and mannequins. The distribution chain takes pride in its quick transaction process, efficient delivery, and quality customer service. Products are available for purchase through Store Supply’s catalog, which is updated and distributed four times a year, or online at http://www.storesupply.com. Same-day shipping is guaranteed on all orders placed before 3 p.m. The company’s main office is located at 9801 Page Avenue, St. Louis, Missouri, 63132. Contact Store Supply directly at 800-823-8887 or by email at contactus(at)StoreSupply(dot)com.