Unique New York City Jewelry Designer Releases First Video in an Educational Series

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Choosing the right diamond can be tricky so leading New York City Jeweler releases the first in a series of educational jewelry videos discussing important factors to consider, with video and marketing support provided by Route 72 Systems.

We understand that there are many options available to you when deciding where to purchase your diamond or fine jewelry.

SH Zell & Sons, leading New York City jewelers, have just released the first in a series of jewelry educational videos (http://www.shzell.com/jewelry-education/ideal-depth-range/) discussing the details of choosing the best diamonds when researching. In this first video, Steven Zell, lead designer of SH Zell & Sons, goes in detail about the Ideal Depth Range for round stones, an important factor when assessing the quality as major retailers use these same numbers to maximize weight and brilliance of the diamond.

"At the heart of our creation process is education. We want every one of our customers to feel confident in their choice of stones so we created this video series to offer answers to the most commonly asked questions we receive," states Zell. He goes on further to say, "We listen carefully to your needs and offer suggestions and options to fulfill your goals. By educating our customers in person and through these videos, we ensure that our vision to supply our clients a pressure free experience that delivers the best possible product on time and every time is achieved."

"Our video team allowed the Zell's to express themselves in what they are experts in, which is jewelry design and education," says Mark Ramos, team marketing member of Route 72 Systems. The jeweler has already recorded 3 more videos and plan to release them to the public in the near future. With over 15 years of experience in email data aggregation and people search, Route 72 Systems also has a good deal of experience in video recording and editing. Working with SH Zell & Sons while simultaneously assisting in their marketing will prove to be a powerful combination for the New York jeweler.

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Jim Alamia
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