Jewelry Website CMS Now Available for any Retail Jewelry Website Design

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Many jewelry retailers have gone out of business in this recession. Many more will follow if they don't change their service methods to attract a more tech savvy customer.

Totowa, New Jersey (PRWEB) May 3, 2009

The independent retail jeweler now has a powerful website tool to help them compete online using rapid website changes and social marketing techniques. Matthew Perosi, Computer Engineer and President of JewelerWebsites.com explains that "Many jewelry retailers have gone out of business in this recession. Many more will follow if they don't change their service methods to attract a more tech savvy customer."

JewelerWebsites.com has released its Psiclopedia™ Jr. Content Management System, and any retail jewelry store or small jewelry designer is now able to control their website with ease.

The Junior CMS provides an easy way to edit a website through a web browser with simple forms, and provides a way to manage an online product catalog of 20 items up through 2000 items.

JewelerWebsites.com intentionally designed the Psiclopedia™ Jr. without the ability to sell directly online. Perosi shares that after a study of its customer base he discovered that "The average independent retail jeweler is not successful selling online; this system is designed to turn website traffic into foot traffic. It's a marriage of digital window shopping and old fashion quality in-store service."

Even though there are huge online sales through deep discount jewelry websites like Blue Nile, the independent jewelry retailer cannot compete without a large investment. The local jeweler has more success turning website traffic into in store foot traffic, and the Junior CMS provides all the tools needed to attract local attention: fast website changes and various social marketing techniques.

The "Junior" product is the smaller, more affordable version of the Psiclopedia™ eBusiness System, a modular enterprise class CMS designed specifically for the jewelry industry. Psiclopedia™ Jr. is a scaled-back version of the full eBusiness System, which greatly reduces the initial cost and continual training.

The basic Junior CMS comes with the ability to edit the content (text and pictures) and products on a website. Psiclopedia™ manages all the CSS designs, formatting and layouts so the users need only to concern themselves with copy. There is a true separation between design and information; which allows a jewelry store owner to change their website quickly without worrying about the design since it was set up for them.

The modular design is carried from Psiclopedia™ eBusiness to Psiclopedia™ Jr. All of the modules designed for Search Engine Marketing of Jewelry Stores have been ported. Those include:

• Repair Module - Post the status of customer repairs on the website (anonymously). When the repair is completed the website can send a "job done, come pick it up" text message to the customer.
• SEO Module - Modify Descriptions, Titles, URL, H tags for each individual page of the site, and every product.
• Offline Marketing Tracking - Provides a method to incentive customers register on the website after seeing traditional marketing material (TV, post cards, radio ads)
• Contest Module - Create an online contest where customers participate online. Each participant is given a permanent URL for their contest entry which can they can then post on other social media websites. Each contest acts as a link building strategy at the same time producing interest in the website, and soft sales.
• Blog Module - A somewhat standard blog system with additional features to generate sales leads
• Newsletter Module - Create a digital newsletter every month, email them out to a customer list, and archive them on the site forever.
• Mobi Module - Jewelry websites built with Semantic Code Design can be viewed and use on various cell phones, including the iPhone and Blackberry.

Until now the Psiclopedia™ Jr. Jewelry Website CMS was exclusively offered to members of The Independent Jewelers Organization (IJO). The IJO websites themselves are powered by the enterprise class Psiclopedia™ eBusiness System. Among others, those website include IJO.com and IJODiamonds.com which includes the JewelerWebsites.com diamond search system.

Psiclopedia™ Jr. was first offered at the August 2008 IJO Conference in Philadelphia, PA, and since then has been installed on 75 different jewelry website designs.

"Each jeweler is trained on each area of the system, and how to make fast edit or extensive rewrites," says Chief of Sales George Blair IV, who handles phone training and tech support for Jr., "We have worked with jewelers of all levels of web experience and most are stunned that we've made it as easy as it is."

Since Junior was built with SEO in mind, any jewelry website design, excluding full Flash websites, can be used--including 3rd party jewelry website templates sold through Monster Templates.

Jewelry websites wishing to convert to the Junior CMS will actually be converted into what is referred to as a "Skin." In order to maintain current search engine ranking and Google PageRank, the website structure remains intact, including the URLs. But each page is technically turned into a hollow shell containing CSS and other design elements. The copy of the page is populated dynamically when the page is called through a web browser.

A new language module is in development for international customers. French will be available initially.

Both the Psiclopedia™ eBusiness and Junior Systems are built with the WebDNA website programming language.

A limited jewelry website design and Junior CMS demo can be found at demo.perosijewelers.com. The back office of the demo is located at demo.perosijewelers.com/stand.

About JewelerWebsites.com
JewelerWebsites.com is a division of Psi Prime, Inc., a website programming and design firm founded in 1994. Psi Prime is handles website design specifically for small and medium businesses, with a focus on consumer usability and interaction.

Text messaging and cell phone interactive website technology has been built into several projects since 2001 when Psi Prime launched NJ-Singles.com.

JewelerWebsites.com provides secure hosting for all Psiclopedia™ websites, SEO service, online marketing and consulting for online jewelry search trends. For more information please visit http://www.jewelerwebsites.com.

Contact:
Matthew Perosi, President
George Blair IV, Vice President
JewelerWebsites.com by Psi Prime, Inc.
info(at)jewelerwebsites.com
973-413-8213

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