Jewish Gifts Store Partners with Chassidic Rock Star Matisyahu For "Step Into The LIght" Sweepstakes

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ModernTribe, the retailer and manufacturer of innovative Jewish gifts and Judaica, continues its support of progressive Jewish American culture with the Step Into The Light Sweepstakes. Along with Matisyahu concert tickets, copies of the Light CD, and a chance to meet Matisyahu in person, the winner gets a $500 shopping spree from Beginning October 19th, people can enter online at:

Matisyahu ModernTribe Sweepstakes Begins October 19, 2009

Matisyahu's new album, Light, mixes his signature reggae hip hop sound with dance, ska, rock, and soul. is the Jewish gifts store that has proven itself an innovator by bringing the world No Limit Texas Dreidel, modern Judaica from young Israeli designers, progressive music from burgeoning Jewish musicians, and many unique items from creative Jewish minds.

In partnership with Chassidic reggae hip hop star Matisyahu, whose new album Light was released August 25th, 2009, ModernTribe is offering customers a chance to win an amazing $500 shopping spree. Also included in the giveaway are a limited edition Matisyahu poster, two copies of Light, two tickets to a Matisyahu concert including a chance to meet Matisyahu in person, and a Matisyahu t-shirt and hoodie. The Sweepstakes officially opens October 19, 2009 and will run until November 30th, 2009.

"Matisyahu rocks," says ModernTribe founder Jennie Rivlin Roberts. "Matisyahu's new album, Light, mixes his signature reggae hip hop sound with dance, ska, rock, and soul."

Entrants will also receive a code for over 50% off the Hip Hop Heeb Pack, containing the Y-Love Mix Tape (featuring international, biracial Modern Orthodox hip hop star Y-Love and Shemspeed founder and dj Diwon), the Mix Tape USB Stick by Suck UK (one of ModernTribe's best selling products) and a subscription to the irreverent Jewish pop-culture magazine, Heeb.

Customers can enter to win the Matisyahu ModernTribe Sweepstakes by filling out the form at

Matisyahu's Light is on sale now at


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Jennifer Rivlin
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