In the first year of our Maintenance Partners for Life campaign, we were able to raise awareness, educate our community on heart disease and exceed our national fundraising goal. We are excited to build on this momentum and continue to raise much-needed funds for heart disease prevention
Sacramento, CA (PRWEB) January 29, 2009
Today, Jiffy Lube® service centers in the Greater Sacramento and Central Valley announce their participation in the second year of the company's Maintenance Partners for Life campaign to support the American Heart Association's® (AHA) Go Red For Women movement. Heart disease is the nation's number one killer of women and men, and Jiffy Lube is committed to raising more than $1.5 million between January 28 and March 16 to help stamp out the disease. Last year, Greater Sacramento and Central Valley Jiffy Lube service centers raised more than $40,000 for the local AHA chapter.
Research shows that many people are unaware of threats to both their heart health and vehicle health. Cardiovascular disease kills approximately 460,000 women per year, averaging one woman per minute and according to a recent survey conducted by American Automobile Association (AAA), most car owners have misperceptions about proper vehicle maintenance. The survey also showed that car owners who were not sure about proper maintenance schedules sometimes did either too little or too much maintenance. The Jiffy Lube Maintenance Partners for Life campaign stresses the importance of being vigilant about heart health and vehicle health, and educates people about smart, preventive maintenance for their bodies and vehicles. Customers will receive valuable information on keeping both their body and vehicle "engines" performing at their best.
"In the first year of our Maintenance Partners for Life campaign, we were able to raise awareness, educate our community on heart disease and exceed our national fundraising goal. We are excited to build on this momentum and continue to raise much-needed funds for heart disease prevention," said Donald Fowler, Sacramento Jiffy Lube Franchise. "I invite everyone in Sacramento to join us in the fight against heart disease, helping make an impact nationally and in our own backyard."
Beginning January 28, local Jiffy Lube service centers will promote heart health awareness with special events, including the launch of the interactive web site http://www.reddressme.com; promoting fashionable awareness for the heart. Customers can participate in the fundraising campaign by donating $3 to Go Red For Women and in return will receive a Jiffy Lube Maintenance Partners for Life savings book worth $100 in vehicle preventive-maintenance savings. The book also features recipes for healthy meals and tips for living a healthier lifestyle.
"About every twenty-six seconds an American will have a coronary event, and about every minute someone will die from one," said Andrea Hull, Director of Marketing for the American Heart Association's Sacramento Chapter. "The continued commitment of Jiffy Lube to the Go Red For Women movement will help promote heart disease prevention in Sacramento. The funds raised through their Maintenance Partners for Life campaign directly impact the local communities in which they are raised and our fight against heart disease."
For more information about the national Jiffy Lube Maintenance Partners for Life campaign, visit http://www.jiffylubeca.com.
About Go Red For Women
Since 2004, Go Red For Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease -- the No. 1killer of women. We want millions of women across America to take heart disease personally. Go Red For Women engages women and the men who love them to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org. Go Red For Women is nationally sponsored by Macy's and Merck & Co., Inc.
About Broadbase Inc.
Headquartered in West Sacramento, CA, Broadbase, Inc. operates 33 Jiffy Lube locations in the greater Sacramento and Central Valley areas of Northern California. The company employs over 400 people and has serviced over 5 million vehicles in our 24 years of business.
Broadbase, Inc. believes in supporting the communities in which we live and work. Since 1986, through sponsorships and programs, we have donated over $500,000 to local charities and other organizations, including the Jiffy Lube Scholarship Program, American Heart Association's Go Red For Women, Cystic Fibrosis Foundation and Susan G Komen Race for the Cure to name just a few.
Lastly, we believe in being green and doing our part. We are currently the largest recycler of used motor oil and transmission nd coolant fluids in the area. We recycle over 2 million quarts annually and recycle many products in our everyday oil change and auto services business, such as used oil and fuel filters, cardboard and car batteries.
About Jiffy Lube®
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,100 franchised and company-owned service centers in North America, serves approximately 27.5 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit http://www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.