“The retail analytics course focuses on the fundamentals of the retail business and essential retail analytics skills such as market basket analysis, customer segmentation and marketing mix.”, Sarita, co founder and faculty at Jigsaw.
Bangalore, India (PRWEB) March 12, 2013
Jigsaw Academy, the world’s premier online analytics training company, announces the launch of its Certification Course in Retail Analytics. “The retail industry in India is on a path of unprecedented growth. As the players enter new markets and woo more customers, big data will be at the crux of all significant business decisions. As such data analysts with retail analytics expertise will be in high demand,”said Gaurav Vohra, CEO and Co Founder of Jigsaw Academy.
“Accounting for 14-15% of the country’s GDP, the retail industry in India is expected to grow from $400 billion to $700 billion by the end of 2013 (Global Consultancy Northbridge Capital). A McKinsey report, 'The rise of the Indian Consumer Market,' further estimates that the Indian consumer market is likely to grow four times by 2025. As the industry prepares to hurl itself towards this predicted growth, players will engage in cut throat competition. And as FDI norms are relaxed and foreign retailers make a beeline for India, the game will only get fiercer. Large retailers like Shoppers Stop, Pantaloons and Lifestyle will now have to compete against the might of global giants like Walmart and Tesco,” continues Gaurav.
“As players across the board aggressively woo customers, problems on the ground such as huge inventory pile-ups, bloated interest rates and working capital requirements will have to be dealt with on a war footing. Here is where analytics come in. Today’s retailers will turn to predictive analysis to understand unpredictable consumer behaviour. They will also use analytic tools to find ways and means of cutting down operating costs and making the business more sustainable,” said Sarita Digumarti, Co Founder and Faculty at Jigsaw Academy.
The course designed by retail analytics veterans, Anshuman Acharya, Gaurav Vohra and Sarita Digumarti, aims to give one a hands-on experience in the application of retail analytics through a series of case studies on category management, customer profitability analysis, marketing mix modelling and store clustering using the SAS language.
“The retail analytics course focuses on the fundamentals of the retail business and essential retail analytics skills, such as market basket analysis, customer segmentation and marketing mix,” says Sarita. With their experience spanning global retailers like Walmart, 7-11, JC Penney and FMCG companies like P&G and Pepsi, the faculty of the course are truly able to give the students a practical insight into retail analytics.
About the company
Jigsaw Academy is a first of its kind online learning academy that provides industry-relevant e-training and education in the field of data science and analytics to develop business-ready professionals. It’s carefully-designed courses are a unique blend of statistics, statistical tools and industry knowledge, all taught through real life examples.