Jigsaw Puzzle Market Bucks Tech Trends

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Hard-pressed to compete against computer games and technology-driven entertainment options, an industry leader in the jigsaw puzzle market says the old-fashioned pastime has remained popular over the years, evidenced by his company's noteworthy 25 percent growth in 2010.

They attract a variety of interest from all ages

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Despite the increasing number of hi-tech gadgets there is still a growing market for puzzles and games, which is one of the oldest pastimes in the world," says Michael Carter, owner of top-tier Jigsaw Puzzle Outlet.

In fact, 5-year-old Jigsaw Puzzles Outlet has seen a steady increase in terms of large orders from all over the world, adds Mike Carter, who has 40 years' worth of experience in the toy market retail and import distribution industry. He explains that this is due to the universal appeal of jigsaw puzzles.

"They attract a variety of interest from all ages," he adds.

Because of such a bullish trend, he says the company is currently looking to grow its team and take on additional staff. The expansion coincides with the launch of a new range of products this year, including offshoots of popular movie franchises such as Toy Story, Cars, Dangled and Harry Potter.

The other offerings are kid classics, including Peppa Pig, Ben & Holly's Little Kingdom, Fireman Sam, Guess with Jess and Horrid Henry, as well as family jigsaws, like Falcon and Jumbo, Transport, Nostalgia, Animals, Scenery, Around Britain, Coronation St. and Planet Earth.

Carter also attributes the upward trend to a continued online visibility, as well as its next-day-dispatch guarantee and competitive prices.

Jigsaw Puzzle Outlet (http://www.jigsawpuzzleoutlet.co.uk) owned by Mr. Michael Carter and Mrs. Gillian Carter, started off when Michael sold £1000 worth of bric-a-brac and household items on eBay, and used the money to invest in stocking jigsaw puzzles. Today, it keeps one of the biggest ranges online for an independent business, including a full range of Falcon and Jumbo jigsaw puzzles.

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