The benefits of good advertising are needed. But nothing has ever beaten an unbiased opinion from a friend or family member.
Boston, MA (PRWEB) May 20, 2013
Carlton’s Training Solutions Jim Case announced a new corporate employee education strategy for customer service. Organizations from IBM to the corner drugstore require customer service training to satisfy their clients. Whether it is on the telephone or in person, bringing people through the doors is always the first priority for any company. Jim Case Carlton’s Training is incorporating new programs to assist in this process.
There seems to be an intense loyalty to a place that takes care of its customers. How many people have touted their drycleaner as the best? There seems to be something personal at stake as to why they have to recommend this company that got the wine stain out in time or stayed open a little longer, or even opened their doors after they were closed just to get that dress out for the big date.
It’s the same with local restaurants, bars, and the company that always nails the million-dollar ad the customer needs for the Superbowl. And what they all have in common is people who brag about them and people keep coming back. Carlton’s Training Solutions Jim Case knows this all to well and has fought hard to help companies deliver the type of service that gives them that repeat business that keeps their very business alive.
Advertising to bring in new clients costs companies billions every year. Yes billions. According to Forbes.com, just last year in online ads alone, over 100 billion dollars were spent. And imagine how many more in television ads and flyers and newspaper ads and magazine ads. It goes on and on. But what clients have learned is keeping customers is far less expensive and targeted to people who like their products or services.
Executives in the know repeat good business practices. “The benefits of good advertising are needed. But nothing has ever beaten an unbiased opinion from a friend or family member,” says Ralph Morrison of Pizza Hut. Thus a connection has to be made with the customer and staff training is vital for this bridge to be made.
Jim Case Carlton’s Training programs like So Help Me; depend on a philosophy of putting the customer first and going the extra mile to satisfy the client. In their training videos companies learn step-by-step procedures to consistently make the guest welcome and coming back.
Carlton’s Training Jim Case depends heavily on customer service training initiatives like these to help clients discover their own methodology to keeping customers. It is vital that the instruction be tailored and crafted so that an organization can deliver results regardless of their industry. To know more about customer service training videos click here at Jim Case Carlton’s Training Solutions.