In today's fiercely competitive retail environment, every dealership must be operating at maximum efficiency.
Atlanta, GA (PRWEB) October 04, 2012
Automotive retailing's superstar and Certified Professional Speaker, Jim “Alpha Dawg” Ziegler, brings his highly successful Internet Battle Plan XI to the brand-new Revel Resort & Casino in Atlantic City, NJ on November 8-9, 2012. Ziegler and thirteen leading automotive industry professionals will discuss cutting-edge strategies and processes in sales, social media, marketing and technology for the automotive industry. The Internet Battle Plan panel of experts takes their lessons beyond the stage to provide dealers with real-life examples and situations. Each presenter teaches practical, hands-on techniques that help dealers embrace technology-enabled tools and realize their true Internet sales and marketing potential.
Ziegler and his panel of automotive-industry experts, teach strategies and techniques that both individually and collectively catapult dealerships and businesses to the pinnacle of market leadership in their regions. All have been hand-picked by Ziegler and assembled with the purpose of providing attendees with a comprehensive, in-depth understanding of how to leverage online relationships for sales and profits.
Sponsored by Car Woo!, Contact At Once!, Dealer e-Process, Mouthful Social Media, POTRATZ, Service Turn and Stream Companies, Ziegler’s eleventh Internet Battle Plan seminar brings together some of the most successful entrepreneurs, educators, writers, and seasoned professionals in the automotive industry:
Kevin Bookbinder, Dealer Evangelist for CarWoo!, has over a decade of automotive background having managed internet, sales and finance departments at import, domestic and highline dealerships during good times and not so good times. He talks “dealer” with the best and has been instrumental in shaping CarWoo!'s dealer products. Kevin launched the CarWoo! Dealer Evangelism, Dealer Skills Development and Dealer Account Management programs.
Bill Hamlin, CEO of TEGA Technologies, LLC has been featured in Automotive News countless times and has spoken at numerous automotive conventions including the prestigious Automotive News World Congress. Hamlin founded TEGA Technologies in 2003 and it has become an industry leader in marketing and technology innovation within a wide variety of industries. He has been published in Success Magazine, INC. Magazine and the New York Times.
Rachel Haro, Partner & Social Media Strategist at Mouthful Social Media, has over 15 years of marketing experience and has spent the last ten of those working with dealerships across the country on strategic, grass roots, and social media advertising. Rachel has been featured in Dealer Marketing Magazine, and is the creator of Facebook Fan Friday, a growing movement that is a grass-roots effort to support local businesses on Facebook and facilitate online B2B and B2C networking.
Cory Mosley, Founder and Principal of Mosley Automotive Training, has built a reputation as a go-to sales strategist, consultant, and trainer by challenging the status quo. His new-school techniques and progressive strategies have help dealers dealer’s both large and small build and restructure profitable sales, BDC, and Internet operations. Corey’s monthly column “Sales Driver” is read by thousands of dealership personnel nationwide.
Dave Page, Owner & Director of Dealer e-Process, began at a Chicago dealership and his immensely successful strategy prompted a write up from Automotive News which brought dealers from all over the country to learn about the dealership’s internet process. Dave created Dealer e-Process in 2007 out of this dealership and it has quickly become one of the top website providers in the industry as witnessed by numerous awards in 2012.
Ed Parkinson is VP of Sales, Automotive Solutions for Contact At Once!, and has been working with automotive dealers for 27 years and has championed many new services that “move the needle” for his customers. Ed helped pioneer the use of call tracking and measurement to increase sales and quantify the return-on-marketing during his 7 years at Who's Calling Inc. and began selling and coaching auto dealers on ContactAtOnce! services in 2006.
Bill Parlaman, Digital Marketing Director at Stream Companies, is a featured author of the book "The Ultimate Success Secret," co-authored by Dan Kennedy and Mike Capuzzi. Prior to joining Stream, Mr. Parlaman founded Radical Marketing Solutions, a Philadelphia-based small business Internet marketing and SEO agency that has helped small business owners and entrepreneurs get more traffic, more leads, and more sales from their websites.
Brian Pasch is CEO of PCG Digital Marketing. Brian has built his business insights and strategy on a foundation consisting of over 20 years of Information Technology and Marketing leadership. His career history includes work in the public sector, Senior Telecom Analyst on Wall Street and has an incredible talent for building successful private enterprises. Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops.
Paul Potratz is COO of Potratz Advertising. Headquartered in Schenectady, NY, Potratz is a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States. Paul has been interviewed on digital marketing and automotive trends by The New York Times, The Wall Street Journal, NY Post, CBS and several regional newspapers and radio talk shows.
J.D. Rucker, Director of New Media at KPA, is responsible for overseeing the direction of digital marketing for the KPA Internet Marketing product line for automotive dealerships as well as for non-auto dealer clients under the Hasai brand. He has personally optimized over 150 individual websites and coordinated the optimization of 1000 websites. JD is recognized in the industry as the foremost authority on automotive SEO and is a renowned social media expert.
Paul Sansone Jr. is a Dealer Principal & Owner of the EZ Referral Network, which brings relationship selling back to the car sales process. He was on the National Dealer Council for Mazda for 3 years including 2 years as President. Since 2009, Paul is the owner of Sansone Jr's 66 Automall in Neptune, New Jersey, which includes Nissan and Kia as well as an on-site accessory center. In 2010, Paul formed The PMB Group, a firm specializing in dealer-focused products and services.
Myril Shaw, COO of CarWoo!, has been with CarWoo! since the name was invented and the company was incorporated. He has done every job in the company except write code (and jokes that there is good reason for that.) He built the team that has grown the CarWoo! dealership network from 0 to over 7,000 today as well as launching the CarWoo! Dealer Plus product for dealers.
Jerry Thibeau is President of the Phone Ninjas, a company focused on helping dealerships improve phone skills. He has earned the nickname "The Phone Ninja" for his ability to turn even the hardest of phone shoppers into real appointments that show. Having personally listened to and provided coaching feedback on more than 10,000 sales calls, Thibeau is one of the industry's best and brightest when it comes to evaluating a phone conversation.
For more information about Jim Ziegler’s Internet Battle Plan, Speakers, Sponsors, Ziegler SuperSystems, or to request information on discounted group rates, please call 1-800-726-0510 or visit InternetBattlePlan.com.
Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegler has been a keynote speaker at National and State Dealer conventions, and has trained over 100,000 Dealers, Managers, and Industry Manufacturer Executives.