Simply put, Jitsu is defined as a skill or expertise practiced at the highest level as an art form or science. It is strong, yet elegant. I can’t think of a more powerful, positive message for our agency, said Murphy.
Cranford, NJ (PRWEB) October 17, 2012
The Storch-Murphy Group, one of New Jersey’s oldest public relations agencies, today announced that the company has been rebranded as Jitsu Public Relations. The new name and positioning strategy were developed to better reflect the agency’s core selling proposition, which centers on the vast experience, leadership, and proven success of its talented account team.
Jitsu Public Relations, originally established in 1980, is a full-service, strategic communications agency that has managed many award-winning campaigns for clients in the healthcare and clinical services, medical device, and pharmaceutical industries. The agency has implemented successful campaigns for many of the world’s top corporations and has been trusted to launch many breakthrough medical devices such as the first drug-eluting coronary artery stent, the first disposable contact lenses, and the first disposable hearing aid. In addition, the agency has managed many innovative professional and consumer campaigns for leading over-the-counter analgesics, cold remedy, and allergy brands such as Tylenol®, Children’s Tylenol®, Children’s Motrin®, Mylanta®, and Zicam®.
“As one of the oldest Public Relations agencies (est. 1980) in New Jersey, I did not approach the decision to change our name lightly,” said Robert Murphy, President & CEO, Jitsu Public Relations, Inc. “I had been searching for a unique brand concept that matched the ethos of the agency and when I learned about the concept of Jitsu, I immediately realized it was the perfect aspirational branding message. Simply put, Jitsu is defined as a skill or expertise practiced at the highest level as an art form or science. It is strong, yet elegant. I can’t think of a more powerful, positive message for our agency.”
According to Murphy, Jitsu Public Relations’ new logo is the perfect complement to its new strategic direction. The讠in the Jitsu logo is an Asian symbol known as a radical, and is most closely associated with concepts of "speech, words, or talk." Creatively, it was blended with the word Jitsu to form the logo as well as the conceptual basis for the agency’s new tagline—The Art of Strategic Communication.
“The genesis and combination of all the interesting, synergistic elements in our new logo and tagline are perfect,” said Murphy. “After all, we are the message makers who best communicate our clients’ intentions. We are the conduits through which our clients’ communications are broadcast to their target audiences. We are the artisans and our medium is language. I’m extremely proud of our new branding and I look forward to continuing to guide our company toward a bright new future that honors our storied past.”
For more information about Jitsu Public Relations, Inc., please contact 908.276.0777 or send email to contact (at) jitsuPR (dot) com
About Jitsu Public Relations
Jitsu Public Relations, formerly known as The Storch-Murphy Group, is one of New Jersey's oldest strategic communications agencies. Established in 1980 to meet the specialized communications needs of the healthcare technology and related industries, our ability to provide comprehensive, cost-effective consumer and professional programs in a wide range of medical device and pharmaceutical categories has distinguished us as a leader in our field.
The agency has implemented successful campaigns for many of the world's top corporations. The professionals at Jitsu Public Relations are known for their ability to proficiently communicate even the most technical information to any audience. The agency maintains a staff large enough to handle the most complex communications challenges, and yet small enough to provide the personal attention that ensures a complete understanding of each client’s project.