Leibish & Co. - Israel’s Only Nominee in JNA Awards

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Leibish & Co.’s e-Commerce Manager, Yitzhak Polnauer Nominated for JNA Award

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Being nominated for this award is a humbling experience that will provide additional impetus in driving me toward my goal of making natural fancy color diamonds even more popular than their colorless counterparts

Leibish & Co., international leaders in the natural fancy color diamond industry, are proud to be the sole Israeli nominee at the prestigious Jewellery News Asia (JNA) Awards to be held at The Ritz-Carlton, Hong Kong on 20 September, 2012. The company’s e-Commerce Manager, Mr. Itzik (Yitzhak) Polnauer, has been nominated in the ‘Young Leader of the Year (Age 30 or below)’ category.

The inaugural JNA Awards, organized in collaboration with UBM Awards, has been established to honor excellence and achievement by innovators and leaders in the jewelry trade worldwide. Areas of focus include manufacturing, retailing, branding, corporate social responsibility, innovation, quality, leadership, and outstanding contribution.

Launched in 1983, Jewellery News Asia has been one of the leading monthly news magazines for the world's jewelry trade; diamond, pearl, gemstone and jewelry-making equipment, and supplies sectors in Asia. The decision, almost 30 years after its launch, to inaugurate the JNA Awards is further confirmation of JNA’s status in the trade. Together with its Headline Partners, Chow Tai Fook and Rio Tinto Diamonds - one of the largest producers of rough diamonds in the world, the awards promise to be a ground-breaking event.

The JNA Awards were open to companies from all countries. Applicants for the nine categories were then vetted via a rigorous screening process with only the most worthy being nominated for the final. Itzik’s co-nominees emanate from New Zealand and Hong Kong. Itzik is the only nominee from Israel to feature on the Honoree’s List. In the words of Benji Margolese, Leibish & Co. Marketing and Content Manager, “The company is overjoyed to have had Itzik make it to the shortlist for this category, especially since we truly believe he deserves this award. He is not just a good manager, rather, he is a leader who has a clear vision as to how to properly utilize the website, the Internet, and all social media platforms to bring awareness of the beauty of 'Fancy Color Diamonds.'”

Itzik is 28 years old and joined Leibish & Co. in 2006 following the completion of his BA in Business Management from the College of Management. During his tenure as e-Commerce Manager, he has been an integral part of the Leibish & Co. team that has brought the allure of fancy color diamonds to the public at large. By re-designing the company website and changing its focus from being not only an e-Commerce website but also an educational tool for spreading the natural fancy color diamond mantra, Itzik has been an advocate for the proliferation of knowledge via the Internet.

The evolution of Leibish & Co.’s corporate image has also been Itzik’s responsibility. Itzik has taken to the challenge with his renowned energy and methodical logic. The results he has achieved thus far have been truly outstanding having attracted almost 10,000 Facebook fans to a unique product unknown to most people being just one example.

Given the relatively young nature of the Internet as a sales and marketing tool, it is possibly most appropriate that the youngest member of the Leibish & Co. management team felt most comfortable utilizing this powerful conduit to further the company’s goals. No doubt Itzik’s background as a parachuting trainer in the army held him in good stead for the task as he has extensive knowledge of keeping his head in the clouds but his feet planted firmly on the ground.

Itzik is not one to rest on his laurels though. To stand still is to go backwards, so Itzik is busy completely re-designing the company website with a planned release later on this year. New initiatives, such as the soon to be launched World of Colors widget, will enable Internet users to easily share the ability to view all 12 different colors, 9 intensity levels, and over 230 color combinations on real stones that Itzik single handedly put together.

And the good news for fancy color diamond adherents, and those yet to be bitten by the bug, is that in the words of Itzik, “We have only just started to teach the world about natural fancy color diamonds. Being nominated for this award is a humbling experience that will provide additional impetus in driving me toward my goal of making natural fancy color diamonds even more popular than their colorless counterparts.”

About Leibish & Co.: Established in 1979, Leibish & Co. is a family business based in the diamond capital of Tel Aviv, Israel. As a pioneer in the fancy color diamond industry, Leibish & Co. were among the first online retailers of fancy color diamonds further facilitating access to this burgeoning market. Their website, http://www.fancydiamonds.net, has further enhanced Leibish & Co.’s reputation for integrity and service.

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