Services like Workcircle's widget make it viable for micro-publishing to exist - giving blog owners a way to make money while providing a useful service to their readers.
Cambridge, UK (PRWEB) May 11, 2007
Workcircle, the UK pay per click job search engine, launched its widget-based jobs distribution network today. The network enables blog and site owners to display relevant jobs indexed by Workcircle in a panel on their sites. This helps job advertisers to reach the elusive 'passive candidate' by placing jobs with specialist blogs and sites that are relevant to candidates.
Simon Appleton, CEO of Workcircle, said, "Our new system gets jobs in front of people who may never visit a job site or agency. These are the true passive candidates - the people who haven't got a CV uploaded, don't search for jobs, but could be the perfect hire. Workcircle now gives recruiters a way to get their message in front of these communities."
For blog owners and site publishers, the service offers a way to earn revenue from their traffic by displaying some of Workcircle's inventory of over 300,000 live vacancies. The site owner signs up for the scheme on Workcircle's site, and adds the widget to their own site with a few lines of code. Once live, Workcircle shares its clickthrough revenue with participating sites.
Workcircle has integrated with the top blogging services, including Typepad, Wordpress and Blogger to make the process as simple as possible for blog owners.
Technology critic Bill Thompson was one of the first to run the jobs widget on his popular blog. "It took me all of 20 seconds to sign up for the service and start displaying jobs on my blog," he said. "Services like Workcircle's widget make it viable for micro-publishing to exist - giving blog owners a way to make money while providing a useful service to their readers."
Jobs listed on Workcircle are distributed through the network for no additional fee to advertisers. According to Appleton, Workcircle may introduce optional highly targeted advertising opportunities through the network in the future.