January is the busiest month of the year for people looking to change jobs and our campaign across multiple media channels is designed to reach them throughout the day so that we’re the first place they visit to find that new opportunity
London, UK (PRWEB) January 11, 2012
To maximise both the number of people that they reach with their campaign and the frequency that these people see the ads, Jobsite are again running a combination of 30 and 10 second TV adverts around a diverse range of programmes. This, alongside the significant budget they invest, means that during the four weeks, they’ll reach 82.5% of the UK working population, with each individual seeing the ads an average of over 6 times.
When the new campaign was first run on TV in January 2011 it generated record breaking results, with both the highest number of visitors and highest number of applications in a day. TV has also been responsible for helping to increase Jobsite’s searchable CV database from 500,000 in September 2008 (pre TV) to 2.7million today.
The TV advertising is supported by extensive online activity including upweighted search engine marketing to ensure Jobsite is prominent for all types of job searches, a venture into pre-targeting banners to reach people who have never visited Jobsite, social media campaigns, display banners across leading UK sites, email activity and the highly effective dynamic display retargeting ads. There is also heavy presence on mobile through Jobsite’s partnership with O2 and increased spend on mobile PPC. Jobsite’s continued print advertising across national and regional titles, including the Metro and Daily Mail, and main club sponsorship of Portsmouth Football Club further complement the TV advertising to ensure they are highly visible to potential job seekers throughout the day in many different forms.
Keith Potts, Jobsite CEO, comments; “January is the busiest month of the year for people looking to change jobs and our campaign across multiple media channels is designed to reach them throughout the day so that we’re the first place they visit to find that new opportunity. We’ve been advertising on TV since October 2008 and continue to find it highly effective at reaching new relevant people for our clients but we’re always looking for new, additional ways to reach job seekers so that we continue to help recruiters find the candidates they need quickly and easily.”
Find out more at: http://www.jobsite.co.uk/brandcampaign
Jobsite was launched as the UK’s first commercial multi-sector online recruitment site in 1995 and has continued to go from strength to strength, to become one of the UK’s leading job boards, posting thousands of new jobs every day. Through extensive partnerships with the Daily Mail, Metro (London), Evening Standard, Northcliffe papers, Johnston Press, Clyde & Forth and Aberdeen Press & Journal, Jobsite reaches over 65% of the UK population. Jobsite’s unique targeting of passive and active candidates, through their network of sector and partner sites, helps them to find candidates that other job boards can’t – with 26% of their candidates using them exclusively. Jobsite’s aim is to take the pain out of job hunting by making finding a new job quick and easy. In their quest to become the UK’s best known online recruitment brand, Jobsite launched the largest ever advertising campaign by a UK job board in October 2008 with the tagline ‘our job is searching for your job.’ The campaign continues in 2012, full details of the brand campaign are available to view here: http://www.jobsite.co.uk/brandcampaign. In an extension to this brand awareness activity Jobsite become the main club sponsor of Portsmouth FC in July 2009 to reach new audiences nationwide.
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