The £45 Tummy Tuck in an Instant: John Lewis Introduces New Leggings

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John Lewis introduces new leggings that promise to help women slim without the gym

This March sees the introduction of a revolutionary new range of leggings that promise to banish every female’s worst fears – spare tyres and the muffin top. Exclusive to John Lewis and a first in the UK, the much anticipated range by American brand Lissé will be available in store and online from the beginning of March.

The Lissé leggings concept was developed in 2006 when creator Beth Gold-Cohen, a former buyer at Macy’s in New York, spotted a gap in the market. Tired of trying to negotiate legging lumps and bumps with layers of shape wear, Beth made a bid to make this universal wardrobe staple flattering and easy to wear. Lissé leggings have a built in high-waist control top which is silk lined for comfort. Offering an instant tummy tuck, the leggings are £45 and will be available in black, grey and navy.

Boasting shape wear qualities, the leggings suck in the waist, hone the hips and tighten the thighs, creating a streamlined silhouette and style solution that pays homage to the brand’s motto, ‘peace love and great legs’.

Head of Womanswear at John Lewis, Jo Hooper says, “We’re expecting Lissé leggings to be a massive hit amongst British women and the John Lewis customer, as the Lissé figure fixing qualities will appeal to every woman, no matter what their size or shape.”

Lissé leggings creator, Beth Gold-Cohen says, “My battle with cancer in 2006 resulted in my gaining weight during treatment. I became more aware of my figure than ever and it became increasingly important to find a solution that would help me regain my confidence. By combining my favorite leggings with a high-waist control top undergarment, the result was perfect!”

To assist women in purchasing the ideal style, size and colour for their shape and lifestyle, John Lewis will be offering free Lissé Leggings Advice appointments nationwide. For details of your nearest John Lewis store or to book a free Lissé Leggings Advice appointment please call 08456 049 049.

The John Lewis Partnership - The John Lewis Partnership operates 32 John Lewis shops across the UK (28 department stores and four John Lewis at home), johnlewis.com and 243 Waitrose supermarkets. The business has an annual turnover of over £7.4bn. It is the UK's largest example of worker co-ownership where all 70,000 staff are Partners in the business.

John Lewis - John Lewis, 'Britain's favourite retailer 2009'* and 'Multiple Department Store of the Year 2010' ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 150,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. (http://www.johnlewis.com ). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

*Verdict consumer satisfaction index, January 2010
** The Drapers Awards for fashion retail, November 2010
You can follow John Lewis on the following social media channels:

johnlewis.com/twitter
johnlewis.com/facebook
johnlewis.com/youtube

Waitrose - Waitrose, Britain's favourite supermarket*, has 243 shops in England, Scotland and Wales and is consistently achieving sales growth significantly ahead of the market.**. Its strong performance has been driven by the success of the essential Waitrose range, an unmatchable top tier of products including the new Duchy Originals from Waitrose, free delivery driving rapid online growth, as well as a long term commitment to sourcing the UK's finest local and regional foods. Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service. http://www.waitrose.com

*Telegraph Magazine Shop Awards - Best for Food & Drink; BBC Watchdog - Britain's Favourite Supermarket; Good Housekeeping Awards.
** Kantar World panel

You can follow Waitrose on the following social media channels:

facebook.com/waitrose
twitter.com/waitroseuk
twitter.com/waitrosewine
youtube.com/waitrose

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Sian Hubbard
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