John Hardy Reveals Its Fall Initiatives

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A Revamped E-Commerce Site, Fall 2011 Collection and an Advertising Campaign featuring Angela Lindvall

john hardy advertising campaign featuring angela lindvall

Advertising Campaign Featuring Angela Lindvall

On October 18, 2011, John Hardy, the sustainable luxury jewelry brand, will present its newly re-launched ecommerce site, JohnHardy.com, to loyal customers and new clients.

The site will offer a seamless e-commerce and brand experience, featuring stunning product imagery and the online launch of several new sub-collections, including CINTA, the brand’s Haute Joaillerie collection, and the Children’s and Lifestyle Collections. In addition, the Fall 2011 collection of gold and sterling silver jewelry by Head Designer and Creative Director, Guy Bedarida, will be available for purchase. For this season, Bedarida took inspiration from his worldly travels and the stunning natural surroundings of Bali to elaborate on the six core collections, Bamboo, Bedeg, Dot, Kali, Naga and Palu.

The brand will also reveal for the first time an exclusive behind the scenes video of its fall advertising campaign, featuring supermodel and brand spokesperson, Angela Lindvall. The print campaign will appear in luxury publications including ELLE, Harpers Bazaar, Town & Country, W and C Magazine.

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John Hardy has also created a tab on its Facebook page, offering a sneak peek of its latest initiatives to fans around the world. The online page will include the fall advertising campaign video, as well as offer visitors the opportunity to take a journey through the John Hardy jewelry design process - from conception to customer. Fans will delight in the opportunity to win a piece of John Hardy jewelry from the brand’s fall 2011 collection.

Visitors to the new site will also be able to explore John Hardy’s eco-friendly compound in Bali via a virtual tour through each of its bamboo buildings, as well as receive an in-depth tutorial on John Hardy’s green initiatives, including charity partnerships, the Jobs for Life program, and the brands Corporate Social Responsibility mission statement.

ABOUT JOHN HARDY

John Hardy is a luxury handmade jewelry brand, founded in Bali in 1989. The company’s collaboration between designers and artisans yields jewelry that unites the mastery of the talented jewelers who served Balinese kings with modern design interpretations.

In 2007, John Hardy retired and sold the company to Damien Dernoncourt (now CEO) and Guy Bedarida (Creative Director & Head Designer). Together, they have expanded the brand worldwide and while adhering to strict policy of "greener every day" - the belief that a business can prosper with respect to the people, while preserving nature and the environment.

John Hardy collections are sold widely around the U.S. in high-end department stores such as Neiman Marcus and Saks Fifth Avenue. John Hardy Collections are also available in Hong Kong (Lane Crawford), United Kingdom (Harrods and Net-a-Porter), Japan (Isetan), France (Le Bon Marche) and other countries worldwide. In December 2010, John Hardy opened its first flagship boutique in Jakarta, Indonesia at the prestigious Plaza Indonesia shopping mall. In September 2011, John Hardy unveils its first Men and Lifestyle store at The Landmark, one of Hong Kong’s top luxury shopping destination.

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Phyllis Roback
GCK Partners
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