Tod Brilliant Announces His Fame: North America’s Newest Notable to Donate 50 Percent of Celebrity Earnings to “Rescuing a Planet in Stress”

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Tod Brilliant seeks to help with world crises, like Angelina Jolie, Bono and others, through the use of celebrity as a vehicle for information dissemination.

Tod Brilliant, co-founder of Roshambo Winery & Gallery and current creative consultant for various arts-related organizations, has declared his intention to be recognized as a famous person.

Brilliant admits that he has been thinking about his declaration of fame for some time, stating, “I’ve thought about it for a while and the conclusion I reached is that this is the best way for me to effectively participate in and contribute to helping the global community. Many members are suffering horrifically on a daily basis and I can no longer abide being a part of the problem. It’s simply a fact that, in our society, fame allows one to spread awareness and provide aid most effectively.”

Regarding those who bend the spotlight to illuminate injustices, Brilliant comments, “We must take a look at the example set by people like Bono and Angelina Jolie. They are not celebrities who are merely figureheads for a cause. They are committed people with real passions and hard-won knowledge who understand that they are in a unique position to do good with the tools that an irreproducible amalgam of work, fate and luck have provided. To dismiss Jolie and Bono and their efforts because they happen to be household names is an act of willful ignorance.

During his life, Brilliant, like many Americans, has given time and energy to a number of nonprofit organizations. Until recently, this part-time participation was enough to assuage Brilliant’s pangs of guilt. The turning point for Brilliant came earlier this year, during a presentation given by Brian Steidle, a former U.S. Marine whose photos and stories of the suffering inflicted upon the people of Sudan’s Darfur region have opened the eyes of many to the Sudanese genocide.

Brilliant maintains that people like Brian Steidle, who put their lives on the line to bring back the type of proof that compels not only individuals, but nations, to act should be recognized more broadly for their heroic actions.

"I know that some people will dismiss me, as they dismiss Angelina Jolie, Anderson Cooper, Bono, and others, because of what will be perceived as a brazen ploy for attention. I do understand that my announcement is a bit unusual. Yet, each of us has a calling, and must pursue that calling. Failure to do so results, I believe, in a kind of internal death that holds back the individual, and by extension, society.”

Brilliant’s first post-fame project will promote the work of Earth Policy Institute and World Watch Institute founder Lester R. Brown. Specifically Brilliant will seek to deliver Brown’s latest book, “Plan B 2.0: Rescuing a Planet in Stress and a Civilization in Trouble” to anyone requesting a copy. Brilliant finds this book to be a realistic blueprint for battling many of the immediate global crises, including HIV/AIDS, poverty, food and water shortages, education and energy concerns.

Brilliant is currently planning a coastal retreat in Sonoma County, California for artists and creatives to explore ways to become more effective at using their talents and networking skills to tackle complex social and environmental issues.

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Andrea Barrett
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