Renowned Environmental Analyst Lester Brown, Celebrity Activist Tod Brilliant Unite to Promote Brown's Plan B 2.0: Brilliant Proclaims Book Trumps Bible in Significance

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Tod Brilliant and Lester Brown will work together to deliver Plan B 2.0 to a mass audience. Using the "Anti-Hilton" Brillian't celebrity status and connections, they seek to join academia with Hollywood in a whole new way.

Lester Brown, founder of the World Watch Institute and the influential Washington D.C.-based Earth Policy Institute, has teamed with celebrity activist and self-proclaimed “Anti-Hilton” Tod Brilliant in an innovative effort to promote mass awareness of Brown’s latest publication, Plan B 2.0: Rescuing a Planet Under Stress and a Civilization in Trouble .The announcement highlights the growing synergy between established scientists and academics like the MacArthur Fellowship awardee Brown and members of the entertainment industry who are acknowledging their social responsibility and acting accordingly.

Brilliant comments, “I am very excited to announce that I will be working with Mr. Brown and Earth Policy Institute co-founder Reah Janise Kauffman on this project. I firmly believe, however dramatic the statement may seem and at the risk of offending those who worship millennia-old reinterpretations of recollections of the words of their deities, that this book is the most important book on the face of the planet at this time. If we do not heed its message, not only will our generation suffer but future generations will suffer horribly.”

Brilliant will work with the Earth Policy Institute to seek individuals and organizations who will collectively donate 100,000 copies of “Plan B 2.0” to a highly targeted initial audience.

“This will prime the pump. Our target audiences are educated, vocal and well-networked. Our initial goal is to sell in excess of one million copies of this book. After that, we will help establish communities who will gather to discuss its contents and push to enact legislation that will enhance the quality of life for everyone. There is little time for debate. You’re either with us or against us and we are moving forward at wartime speed.”

About Lester Brown:

Founder and President of Earth Policy Institute, has been described by the Washington Post as “one of the world’s most influential thinkers” and as “the guru of the global environmental movement” by The Telegraph of Calcutta. The author of numerous books, including Plan B 2.0: Rescuing a Planet Under Stress and a Civilization in Trouble where he develops a vision for an environmentally sustainable economy, he helped pioneer the concept of environmentally sustainable development. His principal research areas include food, population, water, climate change, and renewable energy. The recipient of scores of awards and honorary degrees, he is widely sought as a speaker. In 1974, he founded Worldwatch Institute, of which he was President for its first 26 years. As President, he launched the World Watch Papers, the Worldwatch/Norton books, the annual State of the World report, the bimonthly magazine World Watch, the annual Vital Signs, and the Institute’s News Briefs.

About Tod Brilliant:

Former Roshambo Winery + Gallery cofounder, creative director and celebrity activist, Tod Brilliant, like many, has given time and energy to a number of nonprofit organizations and projects. Until recently, this part-time participation was enough to assuage Brilliant’s pangs of guilt. The turning point for Brilliant came earlier this year, during a presentation given by Brian Steidle, a former U.S. Marine whose photos and stories of the suffering inflicted upon the people of Sudan’s Darfur region have opened the eyes of many, including world bodies, to the Sudanese genocide. Brilliant decided to use his talents to effectively promote awareness of the dire need for the immediate and active involvement of citizens across the globe to stem the devolution of global society and the environment. Working full-time as a well-connected celebrity, Brilliant’s first post-fame project will promote the work of Earth Policy Institute and World Watch Institute founder Lester R. Brown. More information can be found at

More information: Tod Brilliant: A Celebrity with a Plan


This paragraph has been inserted solely for the purpose of garnering web traffic. You see, just mentioning Paris Hilton and Lindsey Lohan in the body of this release ensures that it is more likely to land in front of your eyes. Sad, pathetic even, to have to do this, as both of these celebrities have, to date, little to offer the world public. However, Angelina Jolie, Brad Pitt, Bono, Jay-Z and other celebrities have been quite effective and more importantly, earnest, in working to help others.

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