Journey Bar Introduces Savory Bars to the UK

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Journey Bars, offered by TMC Ventures Inc., provide flavor varieties with Gluten Free, lower-sugar options that consumers are demanding in their nutrition bars.

Journey Bar shook up the bar aisle in 2012 when it broke away from the typical sweet nutrition bar flavors and launched its line savory flavored bars in the US. Now, Journey Bar is excited to debut their savory nutrition bars in the UK through their partnership with TMC Ventures Inc. and UK online retailer and wholesaler, Massive Nutrition Ltd. See

“We created Journey Bar because we were tired of all the sugar-laden bars on the market and wanted real food flavored bars that were lower-sugar. Lower in sugar means most of the calories in a Journey Bar are coming from whole grains and nuts, which gives you steady energy. Our bars have been specifically created with the outdoor enthusiast and active consumer in mind, so we’re thrilled to be working with TMC Ventures and Massive Nutrition to debut our savory bars in the UK.” said Chris Kerslake, CEO of Journey Bar.

Why the world is ready for savory bars
Studies, including Mintel’s 2012 Nutrition Bar Report, show that consumers are getting tired of the same old bar flavors. Additionally, health articles are highlighting the fact that many sweet bars have similar sugar levels to candy bars. Although the industry is shifting towards offering more and more flavor variety, the flavors are all still sweet. Journey Bar not only offers savory flavors that gives consumers the unique variety they are craving (as mentioned in Mintel’s bar report), but they also provide a lower sugar option to typical sugar-laden bars.

Why Journey Bars are healthy
Each Journey Bar is packed with almonds and a healthy blend of whole grains, including super foods like quinoa and amaranth, both ancient grains known to be high in protein and other nutrients. And with more calories coming from whole grains and almonds (instead of the loads of sugar found in typical sweet bars) Journey Bars provide steady energy that lasts! Consumers will feel fuller for a longer period of time since whole grains and nuts take longer to digest than sugar. And unlike other sweet bars, Journey Bars’ savory flavors are created with real herbs and spices, which are filled with vitamins and minerals. Journey Bars are also gluten-free, soy-free, vegan, and gmo-free.

Journey Bar’s new line-up (MSRP £2.50 / 40 g bar)

Sea Salt (new flavor!)
This new flavor is simple and savory. Sea salt is used to bring out the natural flavors of almonds and whole grains. This flavor is Journey Bar’s only global flavor since salt is used in all cuisines around the world!

Sesame Ginger (new flavor!)
Inspired by the healthy cuisines of Japan, toasted sesame is blended with whole grains to create a mild and warm flavor, while a hint of ginger is used to add freshness. You’ll find this flavor truly delightful!

Coconut Curry (improved flavor and texture!)
A bestseller, the Coconut Curry bar is made from an authentic mild Thai curry blend and coconut flakes. With key spices such as turmeric and cumin, it’s no wonder curry is such a great source for vitamins and minerals!

Rosemary (improved flavor and texture!)
This French inspired flavor simply uses real rosemary, blended with whole grains and almonds, to create an aromatic savory bar. What used to be a crunchy texture is now soft and chewy!

Pizza (improved flavor and texture!)
A new blend of herbs and spices bring out Italian flavors found in your favorite pizza sauce. You won’t even miss the cheese!

The Journey of Two Friends on a Mission – Good friends, Chris Kerslake and Marguarette Dau, collaborated to create Journey Bar after they realized their own nutrition bar desires weren’t being satisfied. As former consultants and avid travelers, Chris and Marguarette were always on the go and grabbing bars to satisfy hunger. When they realized they couldn’t find a bar that tasted less like candy and more like real food, that was the moment they set out to create a line of savory nutrition bars. Having traveled so much, they decided to showcase flavors from different countries paying homage to each area’s delicious ingredients and spices. Now, they invite you to take a trip with them through their bars.

Arnie Liepa, President at TMC Ventures Inc. added “Consumers are demanding better and healthier options in the snacks for themselves and their families. We are really excited in helping achieve that goal by introducing the range of Journey Bars into the UK.”

UK website

Questions or additional UK retail or trade inquiries on Journey Bar, please contact TMC Ventures Inc sales(at)tmcventures(dot)com and / or Massive Nutrition Ltd sales(at)massivenutrition(dot)co(dot)uk

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Arnie Liepa
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