Journeyful’s approach is about uniting hotels and customers such that customer service can start at first touch. It provides hotels the tools needed to grow their social network and to convert followers into customers.
Singapore (PRWEB) October 02, 2013
Journeyful.com, an online travel agency that combines e-commerce with social media, has today announced that it has officially launched its Referral RewardsTM system – a move designed to further enable hotels to monetize their social networks.
This is how it works:
When a person accepts a Journeyful.com invitation sent by a hotel or a friend, that person becomes Referred to Journeyful by the one who invited them. When the Referred Person makes a booking on Journeyful.com, both the Referred Person and the one who invited them get a commission.
Individuals can redeem Referral Rewards for future stays, and hotels can cash them out as commissions.
Lily Lim, Group Director of Marketing Communications, said, “Journeyful is a powerful and cost-effective distribution, marketing, and social networking platform designed to increase direct bookings for hotels. The Reward Campaigns and Referral RewardsTM programs can even generate new revenue streams for hotels. A hotel can watch revenues grow as their social network grows.”
Hotels can also run Rewards Campaigns on Journeyful.com to grant Rewards, based on certain criteria, to registered members of the Journeyful social network. These rewards can only be redeemed at the hotel issuing them against future stays, once again subject to certain criteria such as defined booking dates and travel dates. This is designed to increase a hotel’s follower base and to convert those followers into actual bookings in a measurable and meaningful way.
“The prevailing online travel agency model is focused on discounted, last minute bookings. Long-term, this hurts both the hotel and the customer as it reduces both hotel profitability and the guest experience,” says Moe Ibrahim, Journeyful’s CEO. “Journeyful’s approach is about uniting hotels and customers such that customer service can start at first touch. Journeyful provides hotels the tools needed to grow their social network and to convert followers into customers in a manner that provides both value and rewards to both.”
Journeyful is an online travel agency with an integrated social network. It is a community where the people who know about travel can share information with and sell their services to the people who are looking to travel. Established in 2010, the company developed Journeyful.com, a comprehensive travel platform that offers consumers best price guarantees and instant room confirmation at 200,000 hotels worldwide. To date, over 100,000 customers have travelled with Journeyful. For hotels, Journeyful is a powerful and cost-effective distribution, marketing and social networking platform designed to increase direct bookings.
In 2013, Journeyful opened its flagship retail travel outlet in People’s Park Centre, providing the perfect environment to develop mission critical applications that enhance the booking experience for hotels, customers, and travel agents alike.
Group Director, Marketing Communications
Journeyful Pte Ltd
D: +65 6750 2273
M: +65 8198 7854
Marketing Communications Executive
Journeyful Pte Ltd
D: +65 6750 2265
M: +65 9090 1806